Khetika Raises $18mn, Divine Hindu & AMAMA Get Early-Stage Funding
The Indian startup ecosystem has witnessed a surge in funding activity in recent times, and the latest news is no exception. On July 7, 2025, three exciting startups, Khetika, Divine Hindu, and AMAMA, received significant investments, signaling growing interest in India’s D2C and lifestyle sectors.
In this blog post, we’ll delve into the details of these funding rounds and what they mean for the Indian startup ecosystem.
Khetika Secures $18 Million in Series B Funding
Khetika, a homegrown wellness and healthcare platform, has raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. This latest funding round brings the total amount raised by Khetika to $25 million. The company plans to utilize the funds to expand its product offerings, enhance its technology infrastructure, and strengthen its marketing efforts.
Founded in 2020 by IIT Delhi graduates, Khetika aims to provide personalized healthcare solutions to individuals through its AI-powered platform. The platform offers a range of services, including health risk assessments, personalized wellness plans, and access to a network of healthcare professionals.
With this significant investment, Khetika is poised to further accelerate its growth, solidifying its position in the rapidly growing Indian healthcare startup ecosystem.
Divine Hindu Secures ₹1.56 Crore in Seed Round
Divine Hindu, a spiritual and wellness-focused e-commerce platform, has raised ₹1.56 crore in a seed round. The funding was led by a clutch of angel investors, including venture capitalist and entrepreneur, Ashish Hemrajani.
Founded in 2020, Divine Hindu aims to provide a curated selection of spiritual and wellness products to consumers, including yoga mats, meditation cushions, and other related accessories. The platform also offers a range of services, including live yoga classes and meditation sessions.
With this seed funding, Divine Hindu plans to expand its product offerings, enhance its marketing efforts, and strengthen its online presence. The company’s founders believe that this investment will enable them to tap into the growing demand for wellness and spiritual products in India.
AMAMA Raises $1 Million from Mistry Ventures
AMAMA, a D2C lifestyle brand focused on sustainable and eco-friendly products, has raised $1 million in a funding round led by Mistry Ventures. The company plans to utilize the funds to expand its product offerings, enhance its marketing efforts, and strengthen its distribution network.
Founded in 2020, AMAMA aims to provide high-quality, sustainable products to consumers, including reusable bags, bamboo toothbrushes, and other eco-friendly essentials. The company’s founders believe that this investment will enable them to accelerate their growth, solidifying their position in the rapidly growing D2C lifestyle space.
What These Fundings Mean for the Indian Startup Ecosystem
These funding rounds signal growing interest in India’s D2C and lifestyle sectors, which are expected to continue to drive growth and innovation in the Indian startup ecosystem. The investments in Khetika, Divine Hindu, and AMAMA demonstrate the appetite of investors for startups that are focused on solving real-world problems and improving the lives of consumers.
Moreover, these fundings highlight the importance of early-stage funding in the Indian startup ecosystem. Seed funding rounds like those secured by Divine Hindu and AMAMA provide critical support to early-stage startups, enabling them to scale their operations, develop their products, and build a loyal customer base.
As the Indian startup ecosystem continues to evolve, it is likely that we will see more funding activity in the D2C and lifestyle spaces. These sectors offer significant opportunities for growth and innovation, and investors are likely to continue to bet on startups that are focused on providing unique solutions to consumers.
Conclusion
In conclusion, the latest funding rounds secured by Khetika, Divine Hindu, and AMAMA are a testament to the growing interest in India’s D2C and lifestyle sectors. These investments demonstrate the potential of Indian startups to drive growth and innovation, and highlight the importance of early-stage funding in the startup ecosystem.
As the Indian startup ecosystem continues to evolve, it will be exciting to track the progress of these startups and others like them. With their focus on solving real-world problems and improving the lives of consumers, these startups are likely to make a significant impact in the years to come.
News Source: https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
