Khetika Raises $18mn, Divine Hindu & AMAMA Get Early-Stage Funding
The Indian startup ecosystem has witnessed a significant surge in funding activity in recent times, with several promising ventures securing crucial investments to drive growth and expansion. The latest round of funding announcements, revealed on July 7, 2025, has seen Khetika, Divine Hindu, and AMAMA secure substantial investments, signaling growing interest in India’s D2C and lifestyle sectors.
Khetika Secures $18mn in Series B Funding
Khetika, a leading player in the Indian direct-to-consumer (D2C) space, has raised a whopping $18 million in Series B funding. The round was led by Narotam Sekhsaria Family Office and Anicut Capital, with participation from existing investors. Khetika plans to utilize this funding to further expand its brand presence, invest in product innovation, and strengthen its supply chain infrastructure.
Founded in 2020, Khetika has built a strong reputation for offering high-quality, affordable, and sustainable products across various categories, including personal care, home essentials, and wellness. The company’s e-commerce platform has gained significant traction, with a loyal customer base and impressive growth rates.
Divine Hindu Secures ₹1.56 Crore in Seed Funding
Divine Hindu, a lifestyle and wellness brand, has secured ₹1.56 crore in a seed funding round. The investment was led by a clutch of angel investors, with participation from industry experts. This funding will enable Divine Hindu to scale its operations, expand its product portfolio, and strengthen its marketing efforts.
Founded in 2021, Divine Hindu is focused on creating premium, eco-friendly products that cater to the growing demand for sustainable living. The brand has gained popularity for its range of natural soaps, shampoos, and skincare products, which are made from high-quality, plant-based ingredients.
AMAMA Raises $1mn from Mistry Ventures
AMAMA, a fashion and lifestyle brand, has secured $1 million in funding from Mistry Ventures. This investment marks an early-stage funding round for AMAMA, which plans to utilize the funds to scale its e-commerce platform, expand its product offerings, and strengthen its marketing efforts.
Founded in 2022, AMAMA is focused on offering trendy, affordable, and sustainable fashion products, including clothing, accessories, and home decor items. The brand has gained popularity for its unique designs, high-quality materials, and eco-friendly packaging.
Growth and Expansion
These funding announcements signal growing interest in India’s D2C and lifestyle sectors, which are witnessing significant traction and growth. The investments will enable Khetika, Divine Hindu, and AMAMA to further expand their brand presence, invest in product innovation, and strengthen their supply chain infrastructure.
The Indian D2C market is expected to reach $140 billion by 2025, driven by increasing consumer demand for high-quality, affordable, and sustainable products. The lifestyle sector, including fashion, wellness, and home essentials, is also expected to witness significant growth, driven by changing consumer lifestyles and preferences.
Conclusion
The funding announcements of Khetika, Divine Hindu, and AMAMA are significant developments in India’s startup ecosystem, signaling growing interest in the D2C and lifestyle sectors. These investments will enable the brands to further expand their presence, invest in product innovation, and strengthen their supply chain infrastructure.
As the Indian startup ecosystem continues to evolve, we can expect to see more funding announcements and investments in the D2C and lifestyle sectors. With the government’s focus on promoting entrepreneurship and innovation, the future looks bright for India’s startup ecosystem.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
