Khetika Raises $18mn, Divine Hindu & AMAMA Get Early-Stage Funding
The Indian startup ecosystem has been witnessing a surge in funding activity lately, and the latest news is no exception. On 7th July 2025, Khetika, a leading player in the direct-to-consumer (D2C) space, raised a whopping $18 million in Series B funding. This development is significant not only for Khetika but also for the entire Indian D2C and lifestyle sectors. The funding round was led by Narotam Sekhsaria Family Office and Anicut Capital, signaling a growing interest in these sectors.
In addition to Khetika’s funding news, two other startups, Divine Hindu and AMAMA, also secured significant investments in their respective early-stage funding rounds. Divine Hindu raised ₹1.56 crore (approximately $210,000) in a seed round, while AMAMA secured $1 million from Mistry Ventures. These investments are a testament to the confidence investors have in the potential of these startups to disrupt their respective markets.
Khetika’s Series B Funding: A Milestone for the D2C Sector
Khetika’s $18 million Series B funding is a significant milestone for the Indian D2C sector. The startup, which was founded in 2018, has been making waves in the industry with its innovative approach to product development and customer engagement. Khetika’s products, which include a range of home and kitchen essentials, have been designed to cater to the changing tastes and preferences of Indian consumers.
The funding will be used by Khetika to expand its product portfolio, increase its marketing efforts, and strengthen its distribution network. The startup has already made a significant impact in the Indian market, and this funding will help it to further accelerate its growth.
Divine Hindu’s Seed Funding: A Boost for Sustainable Fashion
Divine Hindu, a sustainable fashion startup, has raised ₹1.56 crore (approximately $210,000) in a seed round. The funding was led by a group of angel investors, including serial entrepreneur and investor, Rohit Bansal.
Divine Hindu’s mission is to make sustainable fashion accessible to a wider audience. The startup has developed a unique business model that focuses on creating high-quality, eco-friendly fashion products at affordable prices. The seed funding will be used by Divine Hindu to scale its operations, expand its distribution network, and increase its marketing efforts.
AMAMA’s Early-Stage Funding: A Boost for Lifestyle Branding
AMAMA, a lifestyle branding startup, has raised $1 million in early-stage funding from Mistry Ventures. AMAMA’s products, which include a range of home decor and furniture items, are designed to help consumers create their dream homes.
The startup’s early-stage funding will be used to scale its operations, expand its product portfolio, and increase its marketing efforts. AMAMA’s founders have a strong background in design and marketing, and their expertise has helped the startup to develop a unique brand identity that resonates with Indian consumers.
Growing Interest in India’s D2C and Lifestyle Sectors
The funding news from Khetika, Divine Hindu, and AMAMA is a testament to the growing interest in India’s D2C and lifestyle sectors. These sectors have been gaining traction in recent years, driven by changing consumer preferences and the rise of e-commerce.
The Indian government’s initiatives to promote entrepreneurship and innovation have also played a significant role in the growth of these sectors. The government’s Startup India initiative, launched in 2016, has provided a range of benefits to startups, including tax holidays, relaxed regulatory norms, and access to funding.
Conclusion
The funding news from Khetika, Divine Hindu, and AMAMA is a significant development in India’s startup ecosystem. These investments signal growing interest in the D2C and lifestyle sectors, and will help these startups to expand their product portfolios, increase their marketing efforts, and strengthen their distribution networks.
As the Indian startup ecosystem continues to evolve, it will be exciting to see how these startups use their funding to drive innovation and growth. The funding news is also a testament to the confidence investors have in the potential of Indian startups to disrupt their respective markets and make a significant impact globally.
Source: https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
