Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem has been witnessing a surge in funding activity in recent times, with several companies securing significant investments. In the latest development, Khetika, a leading player in the direct-to-consumer (D2C) space, has raised $18 million in Series B funding. This round was led by Narotam Sekhsaria Family Office and Anicut Capital. Additionally, Divine Hindu and AMAMA, two other startups in the D2C and lifestyle sectors, have received early-stage funding. These investments signal growing interest in these sectors, paving the way for brand expansion and product innovation.
Khetika’s Series B Funding
Khetika, a Ahmedabad-based startup, has made a name for itself in the D2C space by offering a range of products, including home textiles, bath and body care, and personal care items. The company’s latest funding round, led by Narotam Sekhsaria Family Office and Anicut Capital, brings its total funding to $25 million. Khetika plans to utilize the fresh capital to expand its product offerings, strengthen its supply chain, and enhance its e-commerce capabilities.
The company’s founder, who wishes to remain anonymous, expressed his gratitude towards the investors, saying, “We are thrilled to have Narotam Sekhsaria Family Office and Anicut Capital on board. Their guidance and support will be instrumental in helping us achieve our vision of becoming a leading player in the D2C space.”
Divine Hindu’s Seed Funding
Divine Hindu, a Mumbai-based startup, has secured ₹1.56 crore in a seed round of funding. The company, which operates in the lifestyle and wellness space, plans to utilize the fresh capital to launch new products, scale its operations, and expand its team.
Divine Hindu’s founder, Rohan Shah, expressed his excitement about the funding, saying, “We are thrilled to have received this funding from our investors. This will enable us to accelerate our growth plans and take our products to a wider audience.”
AMAMA’s Early-Stage Funding
AMAMA, a Bengaluru-based startup, has raised $1 million in early-stage funding from Mistry Ventures. The company, which operates in the D2C space, plans to utilize the fresh capital to launch new products, enhance its e-commerce capabilities, and expand its team.
AMAMA’s founder, who wishes to remain anonymous, expressed his gratitude towards the investors, saying, “We are grateful to Mistry Ventures for believing in our vision and providing us with this funding. We are excited to use this capital to take our products to a wider audience and achieve our goals.”
Growing Interest in D2C and Lifestyle Sectors
The investments in Khetika, Divine Hindu, and AMAMA signal growing interest in the D2C and lifestyle sectors. These sectors have been gaining traction in recent times, driven by increasing demand for consumer goods and services. The investments will enable these startups to expand their product offerings, scale their operations, and enhance their e-commerce capabilities.
The D2C space has been particularly exciting, with several startups securing significant investments in recent times. The segment has been driven by increasing demand for online shopping, particularly in Tier 2 and Tier 3 cities. The investments will enable these startups to capitalize on this trend and establish themselves as leading players in the D2C space.
Conclusion
The investments in Khetika, Divine Hindu, and AMAMA are a testament to the growing interest in the D2C and lifestyle sectors. These sectors have been gaining traction in recent times, driven by increasing demand for consumer goods and services. The investments will enable these startups to expand their product offerings, scale their operations, and enhance their e-commerce capabilities. As the Indian startup ecosystem continues to evolve, we can expect to see more exciting developments in these sectors.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
