Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem is abuzz with the latest funding news, with three companies announcing significant investments in their respective Series B and seed rounds. Khetika, a popular D2C brand, has raised a whopping $18 million in its Series B round, while Divine Hindu and AMAMA secured early-stage funding to fuel their growth ambitions.
Khetika’s $18 million Series B funding
Khetika, a direct-to-consumer (D2C) brand that specializes in homegrown, natural, and organic products, has raised $18 million in its Series B funding round. The investment was led by Narotam Sekhsaria Family Office and Anicut Capital, with participation from existing investors. This funding round brings the total capital raised by Khetika to $25 million, which will be used to accelerate the company’s brand expansion, product innovation, and marketing efforts.
Khetika’s product portfolio includes a range of natural and organic products, including skincare, haircare, and wellness items. The brand has gained popularity among consumers who are increasingly seeking natural and sustainable alternatives to mainstream products. With this funding, Khetika plans to expand its product offerings, strengthen its e-commerce platform, and increase its marketing efforts to reach a wider audience.
Divine Hindu’s seed funding
Divine Hindu, a fashion brand that specializes in traditional and sustainable clothing, has secured ₹1.56 crore (approximately $200,000) in its seed funding round. The investment was led by a group of angel investors and family offices. This funding will be used to scale the company’s operations, expand its product line, and increase its online presence.
Divine Hindu’s clothing line is inspired by traditional Indian designs and fabrics, with a focus on sustainability and eco-friendliness. The brand has gained popularity among consumers who are interested in sustainable fashion and are willing to pay a premium for high-quality, eco-friendly products. With this funding, Divine Hindu plans to expand its product line, increase its marketing efforts, and strengthen its online presence.
AMAMA’s $1 million funding
AMAMA, a wellness and self-care brand, has raised $1 million in its seed funding round. The investment was led by Mistry Ventures, a venture capital firm that focuses on investing in early-stage startups. This funding will be used to scale AMAMA’s operations, expand its product line, and increase its marketing efforts.
AMAMA’s product portfolio includes a range of wellness and self-care products, including skincare, haircare, and wellness items. The brand has gained popularity among consumers who are interested in natural and sustainable products that promote overall well-being. With this funding, AMAMA plans to expand its product line, increase its marketing efforts, and strengthen its online presence.
Growing interest in India’s D2C and lifestyle sectors
These funding announcements signal a growing interest in India’s D2C and lifestyle sectors. With the rise of e-commerce and social media, consumers are increasingly seeking personalized and sustainable products that align with their values and preferences. Brands like Khetika, Divine Hindu, and AMAMA are well-positioned to capitalize on this trend, offering high-quality, eco-friendly products that resonate with consumers.
These funding announcements also highlight the growing importance of D2C brands in India’s startup ecosystem. D2C brands are able to build strong relationships with customers, offer personalized products and services, and drive loyalty and retention. With this funding, these brands will be able to accelerate their growth ambitions, expand their product offerings, and increase their marketing efforts to reach a wider audience.
Conclusion
The latest funding announcements by Khetika, Divine Hindu, and AMAMA are a testament to the growing interest in India’s D2C and lifestyle sectors. These brands are well-positioned to capitalize on the trend towards sustainable and eco-friendly products, and with this funding, they will be able to accelerate their growth ambitions and expand their product offerings. As the Indian startup ecosystem continues to evolve, we can expect to see more funding announcements in the D2C and lifestyle sectors, as investors seek to capitalize on the growth potential of these emerging markets.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
