Khetika Raises $18mn, Divine Hindu & AMAMA Get Early-Stage Funding: Signals Growing Interest in India’s D2C and Lifestyle Sectors
The Indian startup ecosystem has witnessed a significant boost in funding activity in recent times, with several homegrown brands securing investments to fuel their growth and expansion plans. In a recent development, three Indian startups – Khetika, Divine Hindu, and AMAMA – have received significant funding from prominent investors, marking a growing interest in India’s direct-to-consumer (D2C) and lifestyle sectors.
Khetika Secures $18mn in Series B Funding
Khetika, a popular D2C brand offering a range of home and kitchen essentials, has raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. This latest funding round brings Khetika’s total funding to $25 million, with the startup planning to utilize the newly infused capital to enhance its product offerings, expand its team, and strengthen its online presence.
Founded in 2020 by a team of entrepreneurs with a passion for cooking, Khetika has carved out a niche for itself in the Indian market by offering high-quality, affordable home and kitchen products. With its products available on leading e-commerce platforms, Khetika has managed to build a loyal customer base across the country.
Divine Hindu Secures ₹1.56 Crore in Seed Funding
Divine Hindu, a wellness and lifestyle brand focused on Ayurveda and natural remedies, has secured ₹1.56 crore in a seed round of funding. The investment was led by a group of angel investors, including industry experts and entrepreneurs.
Founded in 2022, Divine Hindu aims to provide a range of natural and organic products to consumers seeking a healthier lifestyle. With a focus on sustainability and eco-friendliness, the brand plans to use the funding to expand its product offerings, strengthen its marketing efforts, and build a strong online presence.
AMAMA Raises $1mn from Mistry Ventures
AMAMA, a D2C brand offering a range of home decor and furniture products, has raised $1 million in funding from Mistry Ventures. This early-stage investment will be used by AMAMA to enhance its product design and development capabilities, expand its team, and strengthen its online presence.
Founded in 2020, AMAMA aims to provide high-quality, affordable home decor and furniture products to consumers seeking unique and stylish solutions for their living spaces. With a focus on sustainability and eco-friendliness, the brand plans to use the funding to expand its product offerings and build a strong online presence.
Growing Interest in India’s D2C and Lifestyle Sectors
The recent funding activity in India’s D2C and lifestyle sectors is a testament to the growing interest in these spaces. With more consumers shifting towards online shopping and seeking unique, high-quality products, startups like Khetika, Divine Hindu, and AMAMA are well-positioned to capitalize on this trend.
The investments in these startups also highlight the increasing appetite for early-stage funding in India’s startup ecosystem. With more investors seeking opportunities in the Indian market, startups are gaining access to the funding they need to scale and grow their businesses.
Conclusion
The recent funding activity in India’s D2C and lifestyle sectors is a significant development in the country’s startup ecosystem. With Khetika, Divine Hindu, and AMAMA securing significant investments, these startups are well-positioned to capitalize on the growing demand for unique, high-quality products. As the Indian market continues to evolve, it will be exciting to see how these startups utilize their funding to drive growth and expansion.
Source: https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
