Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem has witnessed another exciting day of funding announcements, with Khetika, Divine Hindu, and AMAMA securing significant investments. On July 7, 2025, these companies raised a total of $20.56 million, signaling growing interest in India’s D2C and lifestyle sectors.
Khetika raises $18mn in Series B funding
Khetika, a direct-to-consumer (D2C) brand, has raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. This latest round of funding brings the company’s total funding to $25 million, with previous investments coming from Strive Ventures and others. Khetika, which focuses on home and personal care products, plans to use the fresh funding to expand its brand presence, increase its product offerings, and strengthen its e-commerce capabilities.
With this significant investment, Khetika aims to scale its operations and increase its market share in the competitive D2C space. The company’s innovative products and strong brand presence have resonated with Indian consumers, making it an attractive investment opportunity for venture capitalists.
Divine Hindu secures ₹1.56 crore in seed funding
Divine Hindu, a wellness and lifestyle brand, has secured ₹1.56 crore (approximately $200,000) in a seed round of funding. The investment was led by a group of angel investors, including venture capitalists and industry experts. Divine Hindu plans to use the funding to develop its product line, enhance its e-commerce capabilities, and expand its marketing efforts.
The seed funding round is a significant milestone for Divine Hindu, marking the company’s first institutional investment. With this fresh capital, Divine Hindu aims to increase its brand visibility, enhance its product offerings, and expand its customer base.
AMAMA raises $1 million from Mistry Ventures
AMAMA, a lifestyle and wellness brand, has raised $1 million in funding from Mistry Ventures, a venture capital firm focused on investing in early-stage startups. The investment will be used to develop AMAMA’s product line, enhance its e-commerce capabilities, and expand its marketing efforts.
This funding round marks a significant milestone for AMAMA, which aims to use the fresh capital to increase its brand visibility, enhance its product offerings, and expand its customer base.
Growing interest in India’s D2C and lifestyle sectors
The recent funding announcements in the D2C and lifestyle sectors demonstrate growing interest from investors in these areas. The Indian market is increasingly adopting online shopping habits, with D2C brands like Khetika, Divine Hindu, and AMAMA providing innovative products and strong brand presence.
The investments in these companies are not only a testament to their innovative products and strong brand presence but also a reflection of the growing demand for D2C and lifestyle products in India. As the market continues to grow, we can expect to see more investments in these sectors, fueling brand expansion, product innovation, and customer acquisition.
Conclusion
The recent funding announcements in India’s D2C and lifestyle sectors are a significant development, signaling growing interest from investors in these areas. Khetika’s $18 million Series B funding, Divine Hindu’s ₹1.56 crore seed funding, and AMAMA’s $1 million funding from Mistry Ventures are a testament to the innovative products and strong brand presence of these companies.
As the Indian market continues to adopt online shopping habits, we can expect to see more investments in the D2C and lifestyle sectors, fueling brand expansion, product innovation, and customer acquisition. These investments will not only benefit the companies but also the Indian economy, as they create jobs, stimulate growth, and enhance the overall consumer experience.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
