Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem has witnessed a flurry of funding activities in recent times, with several companies securing significant investments to fuel their growth and expansion plans. In a recent development, Khetika, a leading direct-to-consumer (D2C) brand, has raised $18 million in Series B funding, while Divine Hindu and AMAMA, two other promising startups, have secured early-stage funding.
Khetika’s Series B Funding
Khetika, a popular D2C brand that offers a range of home and personal care products, has secured $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. This investment takes Khetika’s total funding to date to $25 million, solidifying its position as one of the leading D2C players in the Indian market.
The funding round is expected to be used to accelerate Khetika’s brand expansion plans, enhance its product offerings, and strengthen its e-commerce capabilities. With this investment, Khetika aims to increase its market share in the rapidly growing D2C segment, which has been driven by increasing consumer demand for online shopping and the rise of social media influencers.
Divine Hindu’s Seed Funding
Divine Hindu, a startup that offers a range of traditional Indian clothing and accessories, has secured ₹1.56 crore in a seed round. The funding round was led by a group of angel investors and family offices, who saw significant potential in Divine Hindu’s unique product offerings and business model.
The funding will be used to scale Divine Hindu’s operations, enhance its product offerings, and build a stronger online presence. The startup aims to leverage its seed funding to expand its reach across India and establish itself as a leading player in the traditional clothing and accessories market.
AMAMA’s Early-Stage Funding
AMAMA, a startup that offers a range of eco-friendly and sustainable lifestyle products, has raised $1 million from Mistry Ventures. This early-stage funding will be used to scale AMAMA’s operations, enhance its product offerings, and build a stronger online presence.
The funding round is seen as a significant milestone for AMAMA, which aims to leverage its early-stage funding to establish itself as a leading player in the sustainable lifestyle products market. With the rise of eco-conscious consumers, AMAMA is well-positioned to capitalize on this trend and offer a range of products that cater to this growing demand.
Growing Interest in India’s D2C and Lifestyle Sectors
These investments in Khetika, Divine Hindu, and AMAMA signal growing interest in India’s D2C and lifestyle sectors. The D2C segment, in particular, has been a major focus area for investors in recent times, driven by increasing consumer demand for online shopping and the rise of social media influencers.
The lifestyle sector, too, has seen significant interest from investors, with many startups securing funding to scale their operations and expand their product offerings. These investments are expected to drive growth and innovation in these sectors, enabling startups to establish themselves as leading players in the market.
Conclusion
In conclusion, Khetika’s Series B funding, Divine Hindu’s seed funding, and AMAMA’s early-stage funding are significant developments in India’s startup ecosystem. These investments signal growing interest in the D2C and lifestyle sectors, which are expected to drive growth and innovation in the coming months.
As the Indian startup ecosystem continues to evolve, we can expect to see more startups securing funding to scale their operations and expand their product offerings. With the rise of e-commerce and social media, the D2C segment is likely to remain a major focus area for investors, and we can expect to see significant growth and innovation in this space.
Source: https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
