Khetika Raises $18mn, Divine Hindu & AMAMA Get Early-Stage Funding: A Boost to India’s D2C and Lifestyle Sectors
The Indian startup ecosystem has witnessed yet another exciting day, with three prominent companies securing significant funding. Khetika, a D2C (Direct-to-Consumer) brand, raised a whopping $18 million in Series B funding, while Divine Hindu and AMAMA secured early-stage funding. These investments are a testament to the growing interest in India’s D2C and lifestyle sectors, paving the way for brand expansion and product innovation.
Khetika Raises $18mn in Series B Funding
Khetika, a popular D2C brand, has made headlines by securing $18 million in Series B funding. The round was led by Narotam Sekhsaria Family Office and Anicut Capital. This investment brings Khetika’s total funding to $22 million, with the company planning to utilize this capital to strengthen its presence in the Indian market and explore international expansion opportunities.
Khetika, founded in 2020, operates in the premium and affordable segments of the D2C space, offering a range of products, including home decor, furniture, and lifestyle items. The company’s focus on quality, sustainability, and affordability has resonated well with Indian consumers, resulting in rapid growth and increasing brand recognition.
The Series B funding will enable Khetika to enhance its product offerings, expand its team, and increase its marketing efforts. The company aims to leverage this investment to cement its position as a leading D2C brand in India and establish itself as a global player in the industry.
Divine Hindu Secures ₹1.56 Crore in Seed Round
Divine Hindu, a wellness and lifestyle brand, has secured ₹1.56 crore in a seed round of funding. The investment was led by a clutch of angel investors, including Aneesh Reddy, founder of CreditVidya, and Sreeji Srinivasan, founder of Krazy Mantra.
Divine Hindu, founded in 2020, operates in the wellness and lifestyle space, offering a range of products and services, including yoga classes, meditation sessions, and healthy food options. The company’s mission is to promote holistic well-being and self-care, and its seed funding will be used to expand its offerings, enhance its online presence, and increase its marketing efforts.
The seed funding is a significant milestone for Divine Hindu, marking the company’s entry into the Indian startup ecosystem. With this investment, the company aims to become a leading player in the wellness and lifestyle space, providing high-quality products and services to Indian consumers.
AMAMA Raises $1 Million from Mistry Ventures
AMAMA, a lifestyle and home decor brand, has secured $1 million in funding from Mistry Ventures. This investment is part of AMAMA’s Series A funding round, which aims to support the company’s growth and expansion plans.
AMAMA, founded in 2019, operates in the affordable luxury segment of the lifestyle and home decor market, offering a range of products, including furniture, lighting, and decor items. The company’s focus on quality, design, and affordability has resonated well with Indian consumers, resulting in rapid growth and increasing brand recognition.
The funding from Mistry Ventures will enable AMAMA to enhance its product offerings, expand its team, and increase its marketing efforts. The company aims to leverage this investment to become a leading player in the Indian lifestyle and home decor market, providing high-quality products to Indian consumers.
Conclusion
The funding rounds announced by Khetika, Divine Hindu, and AMAMA are a testament to the growing interest in India’s D2C and lifestyle sectors. These investments will enable these companies to strengthen their presence in the Indian market, expand their offerings, and increase their marketing efforts. As the Indian startup ecosystem continues to evolve, it will be exciting to see how these companies shape the future of the D2C and lifestyle spaces.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
