Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem has witnessed a surge in funding activity in recent times, with many promising ventures receiving significant investments to drive growth and expansion. On July 7, 2025, three Indian companies, Khetika, Divine Hindu, and AMAMA, made headlines with their funding announcements, signaling the growing interest in the country’s D2C and lifestyle sectors.
In this blog post, we will delve into the details of these funding rounds, highlighting the investors involved, the amounts raised, and the potential implications for the companies and the industry as a whole.
Khetika raises $18 million in Series B funding
Khetika, a Bengaluru-based D2C brand, raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. This latest funding round brings the total amount raised by Khetika to $25 million. The company plans to utilize the funds to expand its product portfolio, strengthen its supply chain, and enhance its digital presence.
Khetika, which was founded in 2018, offers a range of personal care and wellness products, including skincare, haircare, and oral care solutions. The company has been growing rapidly, with its revenue increasing by 300% in the last two years. With this new funding, Khetika aims to accelerate its growth trajectory, increase its market share, and become a leading player in the Indian D2C space.
Divine Hindu secures seed funding
Divine Hindu, a Mumbai-based lifestyle brand, raised ₹1.56 crore in a seed round. The funding was led by a clutch of angel investors, including prominent names in the Indian startup ecosystem. The company plans to utilize the funds to develop its product offerings, enhance its brand presence, and expand its distribution network.
Divine Hindu, which was founded in 2020, offers a range of lifestyle products, including home decor, fashion accessories, and wellness solutions. The company has been growing steadily, with its revenue increasing by 50% in the last year. With this new funding, Divine Hindu aims to accelerate its growth, increase its market share, and become a leading player in the Indian lifestyle space.
AMAMA raises $1 million from Mistry Ventures
AMAMA, a Hyderabad-based D2C brand, raised $1 million from Mistry Ventures. The company plans to utilize the funds to develop its product offerings, enhance its digital presence, and expand its distribution network.
AMAMA, which was founded in 2019, offers a range of personal care and wellness products, including skincare, haircare, and oral care solutions. The company has been growing rapidly, with its revenue increasing by 200% in the last two years. With this new funding, AMAMA aims to accelerate its growth trajectory, increase its market share, and become a leading player in the Indian D2C space.
Implications for the industry
The funding announcements by Khetika, Divine Hindu, and AMAMA have significant implications for the Indian D2C and lifestyle sectors. These investments signal the growing interest in these sectors, which are expected to drive growth and expansion in the coming years.
The funding rounds also highlight the growing importance of digital platforms in the Indian startup ecosystem. Khetika, Divine Hindu, and AMAMA have all leveraged digital platforms to drive their growth, and this trend is expected to continue in the future.
Furthermore, the funding announcements demonstrate the increasing willingness of investors to back Indian startups, particularly in the D2C and lifestyle sectors. This is a positive sign for the Indian startup ecosystem, which has been growing rapidly in recent years.
Conclusion
In conclusion, the funding announcements by Khetika, Divine Hindu, and AMAMA are significant developments in the Indian D2C and lifestyle sectors. These investments signal the growing interest in these sectors, which are expected to drive growth and expansion in the coming years. The funding rounds also highlight the growing importance of digital platforms in the Indian startup ecosystem and the increasing willingness of investors to back Indian startups.
As the Indian startup ecosystem continues to evolve, it will be exciting to see how these companies develop and grow in the coming years. One thing is certain, however – the Indian D2C and lifestyle sectors are poised for significant growth and expansion, and Khetika, Divine Hindu, and AMAMA are well-positioned to capitalize on this trend.
Source
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
