Khetika Raises $18mn, Divine Hindu & AMAMA Get Early-Stage Funding
The Indian startup ecosystem has witnessed a surge in funding rounds in recent times, with entrepreneurs and investors alike eyeing the vast potential of the country’s D2C (Direct-to-Consumer) and lifestyle sectors. In a recent development, Khetika, a Mumbai-based D2C brand, has raised $18 million in Series B funding, while Divine Hindu and AMAMA, two other startups, have secured early-stage funding from prominent investors.
Khetika’s Series B Funding
Khetika, a popular D2C brand, has raised $18 million in Series B funding, led by Narotam Sekhsaria Family Office and Anicut Capital. The funding round will enable Khetika to accelerate its brand expansion and product innovation, further cementing its position in the Indian D2C market. Founded in 2019, Khetika has established itself as a prominent player in the Indian D2C space, offering a range of products including home and kitchen essentials, personal care items, and more.
The funding round comes at a time when Khetika is poised to expand its presence across India, with plans to increase its distribution network and invest in marketing and branding initiatives. The company’s Series B funding will also be used to strengthen its e-commerce platform, improve customer experience, and explore new product categories.
Divine Hindu’s Seed Funding
Divine Hindu, a Bengaluru-based startup, has secured ₹1.56 crore (approximately $210,000) in a seed round of funding. The investment was led by a clutch of angel investors, including prominent entrepreneurs and industry experts. Founded in 2020, Divine Hindu operates in the lifestyle space, offering a range of home decor and furniture products.
The seed funding will be used by Divine Hindu to scale its operations, expand its product range, and invest in marketing and branding initiatives. The company plans to use the funding to strengthen its online presence, improve customer engagement, and explore new distribution channels.
AMAMA’s Early-Stage Funding
AMAMA, a Delhi-based startup, has raised $1 million in early-stage funding from Mistry Ventures. Founded in 2022, AMAMA operates in the F&B (Food and Beverage) space, offering a range of healthy and sustainable food products. The funding will be used by AMAMA to scale its operations, expand its product range, and invest in marketing and branding initiatives.
The investment by Mistry Ventures underscores the growing interest in India’s F&B sector, with investors seeking opportunities to back innovative startups that are disrupting traditional food systems. AMAMA’s early-stage funding will enable the company to strengthen its online presence, improve customer engagement, and explore new distribution channels.
Conclusion
The recent funding rounds by Khetika, Divine Hindu, and AMAMA are a testament to the growing interest in India’s D2C and lifestyle sectors. As the Indian startup ecosystem continues to evolve, we can expect to see more entrepreneurs and investors alike eyeing the vast potential of these sectors.
For Khetika, the Series B funding will enable the company to accelerate its brand expansion and product innovation, further cementing its position in the Indian D2C market. For Divine Hindu and AMAMA, the early-stage funding will provide a much-needed boost to scale their operations, expand their product range, and invest in marketing and branding initiatives.
As the Indian startup ecosystem continues to grow and evolve, it will be exciting to see which startups emerge as leaders in their respective sectors. One thing is certain, however – the Indian D2C and lifestyle sectors are poised for significant growth, and investors are eagerly waiting to back the next big thing.
Source: https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
