Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
India’s D2C and lifestyle sectors have been gaining significant traction in recent times, with many startups and emerging companies securing funding to fuel their growth and expansion. In a recent development, Khetika, a popular D2C brand, raised a massive $18 million in Series B funding, while Divine Hindu and AMAMA, two other emerging companies, secured early-stage funding. These investments signal a growing interest in the Indian market, with investors looking to capitalize on the potential of these sectors.
Khetika, which offers a range of home and kitchen products, has been making waves in the market with its unique products and innovative marketing strategies. The company’s Series B funding was led by Narotam Sekhsaria Family Office and Anicut Capital, with participation from existing investors and other unnamed investors. This funding round brings Khetika’s total funding to $25 million, with the company planning to use the funds to expand its product line, enter new markets, and strengthen its supply chain.
Divine Hindu, a Mumbai-based startup that offers a range of traditional and modern home decor products, secured ₹1.56 crore in a seed round from a group of angel investors. The company plans to use the funds to scale its operations, expand its product line, and build a stronger online presence.
AMAMA, a Delhi-based startup that offers a range of lifestyle products, including home decor and furniture, raised $1 million from Mistry Ventures, a venture capital firm. The company plans to use the funds to expand its product line, enter new markets, and build a stronger brand presence.
These investments are significant not only for the companies involved but also for the Indian D2C and lifestyle sectors as a whole. They signal a growing interest in these sectors, with investors looking to capitalize on the potential of emerging companies and innovative products.
The Indian D2C market has been growing rapidly in recent times, driven by changing consumer behavior and increasing demand for unique and innovative products. The market is expected to continue growing, with many experts predicting that it will reach $10 billion by 2025.
The lifestyle sector is also seeing significant growth, driven by increasing disposable incomes and changing consumer preferences. The sector is expected to continue growing, with many experts predicting that it will reach $50 billion by 2025.
In conclusion, Khetika’s $18 million funding round, along with Divine Hindu’s seed funding and AMAMA’s Series A funding, signal a growing interest in India’s D2C and lifestyle sectors. These investments will fuel the growth and expansion of these companies, driving innovation and product development in the market.
Source: https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
