Khetika Raises $18mn, Divine Hindu & AMAMA Get Early-Stage Funding
July 7, 2025, marked a significant day for India’s D2C and lifestyle sectors as three startups, Khetika, Divine Hindu, and AMAMA, secured substantial investments. Khetika, an e-commerce platform focused on women’s and children’s clothing, raised $18 million in Series B funding, while Divine Hindu, a sustainable fashion brand, secured ₹1.56 crore in a seed round. AMAMA, a wellness-focused startup, raised $1 million from Mistry Ventures. These investments signal growing enthusiasm for India’s D2C and lifestyle sectors, boosting brand expansion, product innovation, and potential for future growth.
Khetika Secures $18mn in Series B Funding
Khetika, an e-commerce platform catering to women’s and children’s clothing, raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. The funding round also saw participation from existing investors, including Accel India and Matrix Partners India. The investment will be used to enhance Khetika’s product offerings, expand its team, and strengthen its logistics and technology infrastructure.
Since its inception, Khetika has focused on providing high-quality, affordable, and sustainable clothing options to Indian women and children. The startup’s mission is to empower women and girls by providing access to good clothing and promoting self-expression. With its expanded funding, Khetika aims to increase its presence in the Indian market, enhance its online shopping experience, and expand its product range to cater to a broader audience.
Divine Hindu Secures ₹1.56 Crore in Seed Round
Divine Hindu, a sustainable fashion brand, raised ₹1.56 crore in a seed round. The funding will be used to enhance the brand’s product offerings, expand its team, and strengthen its online presence. Divine Hindu focuses on creating high-quality, eco-friendly, and affordable clothing options using sustainable materials and production methods.
The startup’s vision is to promote sustainable fashion practices and reduce waste in the fashion industry. With its seed funding, Divine Hindu aims to increase its brand visibility, expand its product range, and strengthen its online presence to attract a larger customer base.
AMAMA Raises $1 Million from Mistry Ventures
AMAMA, a wellness-focused startup, raised $1 million from Mistry Ventures. The investment will be used to enhance AMAMA’s product offerings, expand its team, and strengthen its marketing and sales efforts. AMAMA focuses on providing wellness and self-care products, including yoga mats, meditation cushions, and essential oils, to promote physical and mental well-being.
The startup’s mission is to make wellness products accessible to everyone, regardless of their location or socioeconomic status. With its funding from Mistry Ventures, AMAMA aims to increase its brand visibility, expand its product range, and strengthen its online presence to attract a larger customer base.
Growing Interest in India’s D2C and Lifestyle Sectors
These funding rounds signal growing interest in India’s D2C and lifestyle sectors, which are expected to continue to grow in the coming years. The Indian D2C market is expected to reach $55 billion by 2025, driven by increasing demand for online shopping, improving internet penetration, and growing disposable incomes.
The lifestyle sector, including fashion, wellness, and beauty, is also expected to experience significant growth, driven by increasing consumer awareness of the importance of self-care and wellness. These sectors offer significant opportunities for startups and entrepreneurs to innovate, create new products and services, and cater to the growing demand from Indian consumers.
Conclusion
The investments in Khetika, Divine Hindu, and AMAMA demonstrate growing interest in India’s D2C and lifestyle sectors. These startups are poised to capitalize on the growth potential of these sectors, expand their brand presence, and innovate their product offerings to attract a larger customer base. As the Indian economy continues to grow, we can expect to see more startups and entrepreneurs enter these sectors, driving innovation and growth.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
