Khetika raises $18mn, Divine Hindu & AMAMA get early-stage funding
The Indian startup ecosystem has witnessed a surge in funding activity in recent times, with various companies across different sectors securing significant investments. On July 7, 2025, three notable startups, Khetika, Divine Hindu, and AMAMA, received funding from prominent investors, signaling growing interest in India’s Direct-to-Consumer (D2C) and lifestyle sectors.
Khetika raises $18 million in Series B funding
Khetika, a Mumbai-based startup, has raised $18 million in Series B funding led by Narotam Sekhsaria Family Office and Anicut Capital. This investment brings the total funding raised by the company to $25 million. Khetika, which operates in the D2C space, offers a range of products, including homegrown spices, teas, and wellness products. The company plans to utilize the fresh funds to expand its brand presence, enhance product offerings, and improve logistics and supply chain management.
Khetika’s funding round is significant, considering the growing demand for D2C products in India. The D2C market has witnessed tremendous growth in recent years, driven by changing consumer preferences and the rise of e-commerce. With Khetika’s funding, the company is well-positioned to capitalize on this trend and become a leading player in the D2C space.
Divine Hindu secures ₹1.56 crore in seed round
Divine Hindu, a yoga and wellness startup, has raised ₹1.56 crore in a seed round from an undisclosed investor. The company, which offers a range of yoga and wellness products, including yoga mats, block, and straps, plans to utilize the fresh funds to expand its product offerings, scale operations, and enhance marketing efforts.
Divine Hindu’s funding round is significant, considering the growing demand for wellness and fitness products in India. The wellness industry has witnessed tremendous growth in recent years, driven by increasing awareness about the importance of physical and mental well-being. With Divine Hindu’s funding, the company is well-positioned to capitalize on this trend and become a leading player in the yoga and wellness space.
AMAMA raises $1 million from Mistry Ventures
AMAMA, a lifestyle startup, has raised $1 million from Mistry Ventures, a venture capital firm. The company, which operates in the D2C space, offers a range of products, including home decor, kitchenware, and wellness products. AMAMA plans to utilize the fresh funds to expand its product offerings, scale operations, and enhance marketing efforts.
AMAMA’s funding round is significant, considering the growing demand for D2C products in India. The D2C market has witnessed tremendous growth in recent years, driven by changing consumer preferences and the rise of e-commerce. With AMAMA’s funding, the company is well-positioned to capitalize on this trend and become a leading player in the D2C space.
Growing interest in India’s D2C and lifestyle sectors
Khetika’s, Divine Hindu’s, and AMAMA’s funding rounds signal growing interest in India’s D2C and lifestyle sectors. The Indian startup ecosystem has witnessed a surge in funding activity in recent times, with various companies across different sectors securing significant investments.
The D2C and lifestyle sectors have witnessed tremendous growth in recent years, driven by changing consumer preferences and the rise of e-commerce. With the increasing adoption of digital payments and e-commerce platforms, consumers are increasingly seeking convenience and personalized experiences. This shift has led to a growing demand for D2C products, which offer a range of benefits, including faster delivery, better quality, and personalized customer service.
Boosting brand expansion and product innovation
Khetika’s, Divine Hindu’s, and AMAMA’s funding rounds will enable them to boost brand expansion and product innovation. The companies plan to utilize the fresh funds to expand their brand presence, enhance product offerings, and improve logistics and supply chain management.
With the growing demand for D2C products, these companies are well-positioned to capitalize on this trend and become leading players in their respective spaces. The funding rounds will enable them to invest in product innovation, expand their brand presence, and improve logistics and supply chain management, ultimately enhancing the customer experience.
Conclusion
Khetika’s, Divine Hindu’s, and AMAMA’s funding rounds signal growing interest in India’s D2C and lifestyle sectors. The Indian startup ecosystem has witnessed a surge in funding activity in recent times, with various companies across different sectors securing significant investments.
The D2C and lifestyle sectors have witnessed tremendous growth in recent years, driven by changing consumer preferences and the rise of e-commerce. With the increasing adoption of digital payments and e-commerce platforms, consumers are increasingly seeking convenience and personalized experiences. This shift has led to a growing demand for D2C products, which offer a range of benefits, including faster delivery, better quality, and personalized customer service.
Khetika’s, Divine Hindu’s, and AMAMA’s funding rounds will enable them to boost brand expansion and product innovation. The companies plan to utilize the fresh funds to expand their brand presence, enhance product offerings, and improve logistics and supply chain management. With the growing demand for D2C products, these companies are well-positioned to capitalize on this trend and become leading players in their respective spaces.
Source:
https://startuptalky.com/news/daily-indian-funding-roundup-key-news-7-july-2025/
