Indore Startup Wins Best Sales CRM & Loyalty Solution Award
In the world of startups, success is often measured by the ability to innovate, adapt, and disrupt traditional industries. For Indore-based tech solutions startup, IMAST, its innovative approach to sales CRM and loyalty solutions has paid off in a big way. Recently, the company’s flagship product, IMAST 360, received the prestigious Best Sales CRM and Loyalty Solution Award at the India Business Awards 2025.
Founded in 2016 by Akash Joshi and Ankur Pathak, IMAST has come a long way since its humble beginnings. The startup’s journey started with a simple idea – to create cutting-edge technology solutions that would help businesses streamline their operations and improve customer relationships. With a strong focus on innovation and customer-centricity, IMAST has managed to build a loyal client base of over 100 businesses across various sectors, including automotive, FMCG, retail, electrical, and more.
IMAST 360, the company’s flagship product, is a sales CRM and loyalty solution designed to help businesses connect with their customers on a deeper level. The platform uses AI-powered analytics to provide businesses with real-time insights into customer behavior, preferences, and purchasing patterns. This enables businesses to create targeted marketing campaigns, offer personalized promotions, and build strong customer relationships.
The India Business Awards 2025, which IMAST 360 won, is one of the most prestigious business awards in the country. The awards recognize and celebrate business excellence, innovation, and entrepreneurship in various sectors. The Best Sales CRM and Loyalty Solution Award categories were fiercely contested, with IMAST 360 emerging as the top winner.
The award is a testament to IMAST’s commitment to innovation and customer satisfaction. The company’s founders, Akash Joshi and Ankur Pathak, are thrilled with the recognition, saying, “We are honored to receive this award, which is a testament to our team’s hard work and dedication. We are committed to continuing to innovate and create solutions that help businesses succeed and thrive.”
IMAST’s journey to success has not been without its challenges, however. The startup faced numerous setbacks, including funding challenges, talent acquisition, and scaling issues. However, the company’s founders remained committed to their vision and refused to give up.
One of the key factors that contributed to IMAST’s success is its ability to identify and adapt to emerging trends and technologies. The company has been quick to adopt new technologies such as AI, ML, and blockchain, which has enabled it to stay ahead of the competition.
Another key factor has been IMAST’s focus on customer satisfaction. The company has built a strong reputation for providing exceptional customer service, with a dedicated team of customer support professionals who are always available to help.
IMAST’s success has also been driven by its ability to create a strong brand identity. The company has built a robust brand presence through social media, content marketing, and influencer partnerships, which has helped it to build a loyal community of customers and partners.
In conclusion, IMAST’s win at the India Business Awards 2025 is a testament to the power of innovation, entrepreneurship, and customer-centricity. The company’s flagship product, IMAST 360, has disrupted the sales CRM and loyalty solutions space, and its success is a shining example of what can be achieved with hard work, dedication, and a willingness to take risks.
As IMAST continues to grow and expand, it is likely to remain a major player in the tech solutions space, providing innovative solutions that help businesses succeed and thrive. Congratulations to Akash Joshi, Ankur Pathak, and the entire IMAST team on their well-deserved award!
