How Festivals Supercharge India’s Quick Commerce Boom?
India’s quick commerce industry has been growing at a rapid pace, and festivals have been a significant contributor to this growth. With the rise of rapid delivery apps and e-commerce platforms, Indians are increasingly relying on these services to get their essentials and gifts delivered quickly and conveniently. In this blog post, we’ll explore how festivals have supercharged India’s quick commerce boom and what this means for the industry.
Festive Frenzy
Festivals in India are a time for celebration, gifting, and indulgence. With families and friends coming together to share in the joy and festivities, the demand for quick and convenient delivery of goods surges. According to a recent report, India’s quick commerce industry sees a 20-30% increase in sales during festivals. This is due to the fact that people are willing to pay a premium for timely delivery of essentials and gifts.
One of the most significant festivals in India is Raksha Bandhan, which is celebrated by siblings and their families. This year, Instamart, a quick commerce platform, saw a massive surge in orders, with a 3.5x increase in orders compared to last year. Flipkart Minutes, another popular e-commerce platform, reported a 12x surge in orders for sweets, a popular gift during Raksha Bandhan.
Revenue Growth
The growth in quick commerce during festivals is not limited to a single platform. Zepto, a rapid delivery app, doubled its revenue to ₹4,454 crore last year, powered by festive demand. This is a significant increase, and it highlights the importance of festivals in driving growth for quick commerce companies.
Bulk Gifts and Last-Minute Groceries
Festivals are a time for gifting, and people often opt for bulk gifts to make a statement. Quick commerce platforms have made it easy for people to order these gifts in bulk, with many platforms offering discounts and promotions to attract customers. Additionally, last-minute groceries and essentials are also in high demand, with people relying on rapid delivery apps to get their essentials delivered quickly.
Rise of Rapid Delivery Apps
The rise of rapid delivery apps has been a significant factor in the growth of India’s quick commerce industry. These apps have made it possible for people to get their essentials and gifts delivered quickly, often in under an hour. This convenience has been a major draw for customers, who are willing to pay a premium for timely delivery.
Smaller Cities and Metros
Quick commerce is not limited to metros and larger cities. With the rise of rapid delivery apps, smaller cities and towns are also experiencing the benefits of quick commerce. This is due to the fact that these apps have made it possible for people to get their essentials and gifts delivered quickly, regardless of their location.
Indispensable for Families
Rapid delivery apps have become an indispensable part of many Indian families’ lives. With the rise of festivals, these apps are becoming an essential tool for families to get their essentials and gifts delivered quickly. This convenience has been a major draw for customers, who are willing to pay a premium for timely delivery.
Conclusion
Festivals have been a significant contributor to the growth of India’s quick commerce industry. With the rise of rapid delivery apps and e-commerce platforms, Indians are increasingly relying on these services to get their essentials and gifts delivered quickly and conveniently. The growth in quick commerce during festivals is a testament to the importance of these services in Indian families’ lives.
As the industry continues to grow, it will be interesting to see how quick commerce companies adapt to changing consumer behavior and preferences. With the rise of digital payments and social media, there are many opportunities for quick commerce companies to innovate and stay ahead of the competition.
News Source:
https://ascendants.in/spotlight/festivals-boost-quick-commerce-india/
