How a small dairy farm is making big strides in Goa’s market
In the picturesque village of Ibrampur in North Goa, a small dairy farm is making a big impact in the local market. Adishri Dairy, founded by Amita Naik, is a shining example of rural entrepreneurship, showcasing the potential of small-scale dairy farming in the state. Starting with just 10 cows, Amita has built a sustainable, women-led dairy brand that produces a range of dairy products, including curd, lassi, paneer, and more.
Adishri Dairy’s success is a testament to the power of local quality, value addition, and smart use of resources. The farm has not only doubled the incomes of its employees but also won the hearts of loyal customers across Bardez and beyond.
Amita Naik’s journey began with a passion for dairy farming. Growing up in a farming family, she was exposed to the importance of sustainable agriculture from a young age. After completing her education, she decided to pursue her dream and started Adishri Dairy with a small herd of 10 cows.
Initially, the farm focused on producing high-quality milk, which was sold to local dairy cooperatives. However, Amita soon realized that there was a huge demand for value-added dairy products in the market. She decided to diversify her products and started producing curd, lassi, paneer, and other dairy items.
To ensure the quality of her products, Amita invested in modern infrastructure and equipment. She also implemented sustainable farming practices, such as organic manure and natural pest control, to minimize the farm’s environmental impact.
Adishri Dairy’s focus on local quality has been a major factor in its success. The farm sources its raw materials from local farmers, promoting the local economy and ensuring that the farm’s products are fresh and of high quality.
The farm has also implemented a unique value addition strategy. Amita has developed a range of traditional Goan recipes, such as curd, lassi, and paneer, using locally sourced ingredients. These products have become extremely popular among locals and tourists alike, who are looking for authentic Goan flavors.
To further enhance the farm’s competitiveness, Amita has implemented smart use of resources. She has invested in renewable energy sources, such as solar power, to reduce the farm’s reliance on fossil fuels. The farm has also implemented water conservation measures, such as drip irrigation, to minimize water waste.
Adishri Dairy’s commitment to sustainability has not gone unnoticed. The farm has won several awards and recognitions, including the “Best Small Dairy Farm” award at the Goa State Dairy Farmers’ Association Awards.
The farm’s success has also had a positive impact on the local community. Adishri Dairy has created employment opportunities for local women, who are now involved in the farm’s daily operations. The farm has also partnered with local schools and colleges to promote dairy farming and entrepreneurship among young people.
In conclusion, Adishri Dairy is a shining example of rural entrepreneurship in Goa. By focusing on local quality, value addition, and smart use of resources, Amita Naik has built a sustainable and successful dairy brand that is making a big impact in the local market.
As the dairy industry continues to evolve, it is essential to recognize the importance of small-scale dairy farming like Adishri Dairy. These farms are not only providing employment opportunities and promoting local economic growth but also preserving traditional dairy practices and promoting sustainable agriculture.
Source: https://ascendants.in/small_business/adishri-dairy-local-success-goa/
