
GenAI Cuts Campaign Setup Time by 60%
In the fast-paced world of marketing, time is of the essence. Marketers are constantly pressured to create and launch campaigns quickly, while also ensuring they are effective and profitable. However, the traditional campaign setup process can be a cumbersome and time-consuming task, often taking days or even weeks to complete. But what if you could cut that time in half? Enter GenAI, the revolutionary new tool that’s changing the game for marketers.
GenAI is an artificial intelligence-powered platform that streamlines the campaign setup process, cutting setup time by up to 60%. By intelligently generating briefs, analyzing historical performance data, identifying winning patterns, and even suggesting optimal asset formats, GenAI enables marketers to move from idea to launch in hours, not days. With less friction, more precision, and greater confidence, GenAI is the perfect solution for marketers looking to accelerate their campaign setup process.
So, how does GenAI achieve such impressive results? At its core, GenAI is a sophisticated AI platform that leverages machine learning algorithms to analyze vast amounts of data and identify patterns and trends. This data is then used to generate highly effective campaign briefs, complete with optimized targeting, messaging, and creative assets.
One of the key benefits of GenAI is its ability to generate campaign briefs quickly and accurately. Gone are the days of spending hours pouring over data, trying to come up with the perfect targeting strategy or creative concept. With GenAI, marketers can simply input their campaign goals and objectives, and the platform will generate a comprehensive brief in a matter of minutes.
But GenAI doesn’t stop there. The platform also analyzes historical performance data, identifying winning patterns and trends that can be used to inform future campaign decisions. This data is then used to suggest optimal asset formats, such as images, videos, or text-based ads, ensuring that marketers are using the most effective formats to reach their target audience.
Another major benefit of GenAI is its ability to reduce friction and increase efficiency. Marketers know that the campaign setup process can be a frustrating and time-consuming task, often requiring multiple stakeholders and approvals. GenAI simplifies this process, allowing marketers to focus on the creative aspects of their campaigns, rather than getting bogged down in tedious administrative tasks.
So, what does this mean for marketers? By using GenAI, they can:
- Launch campaigns up to 60% faster than traditional methods
- Increase campaign effectiveness by leveraging data-driven insights and optimized targeting
- Reduce friction and increase efficiency by simplifying the campaign setup process
- Gain greater confidence in their campaign decisions, thanks to GenAI’s data-driven approach
But don’t just take our word for it. According to a recent study, marketers who use GenAI report an average increase in campaign effectiveness of 25%. Additionally, 80% of marketers who use GenAI report a reduction in campaign setup time, with 60% reporting a reduction of 50% or more.
In conclusion, GenAI is a game-changer for marketers looking to accelerate their campaign setup process. By intelligently generating briefs, analyzing historical performance data, identifying winning patterns, and even suggesting optimal asset formats, GenAI enables marketers to move from idea to launch in hours, not days. With less friction, more precision, and greater confidence, GenAI is the perfect solution for marketers looking to take their campaigns to the next level.
Source: https://www.growthjockey.com/blogs/growth-marketing-with-intellsys-genai