Delivery partners have average speed of 15kmph: Deepinder on 10-minute deliveries
The concept of 10-minute deliveries has been a hot topic of discussion in recent times, with many stakeholders weighing in on the feasibility and sustainability of such a model. The debate gained momentum after gig workers staged a strike, seeking a ban on the 10-minute delivery system, among other things. In response to the strike, Zomato Founder Deepinder Goyal took to social media to provide some insight into how the company’s quick delivery system works.
According to Goyal, the ability to deliver food within 10 minutes is not solely dependent on the speed at which delivery partners drive. Instead, he attributed the quick deliveries to the density of stores in a given area. This density allows for a more efficient delivery network, where restaurants and kitchens are closer to the customers, thereby reducing the distance that needs to be covered by the delivery partners.
Goyal provided some interesting statistics to illustrate his point. He stated that the average distance covered by a delivery partner in about 8 minutes is under 2 kilometers. When you do the math, this works out to an average speed of approximately 15 kilometers per hour. This is a far cry from the high-speed delivery scenario that many people might have envisioned.
“The rider drives an average of under 2kms in about 8 minutes…That’s an average of 15kmph,” Goyal said, highlighting the fact that delivery partners are not speeding through the streets to deliver food quickly. This data point is significant, as it challenges the common perception that 10-minute deliveries are only possible if delivery partners are driving at high speeds, which could be a safety concern.
The emphasis on store density as a key factor in enabling quick deliveries makes a lot of sense. By having a large number of restaurants and kitchens in close proximity to customers, food delivery companies like Zomato can reduce the time it takes to deliver food. This is because the distance between the restaurant and the customer is shorter, which in turn reduces the time spent on the road.
The benefits of a dense store network extend beyond just faster delivery times. It also allows food delivery companies to offer a wider range of options to customers, as more restaurants and kitchens can be serviced within a given area. This increased choice can lead to higher customer satisfaction, as people are more likely to find something that suits their tastes and preferences.
Furthermore, a dense store network can also help to reduce the carbon footprint of food delivery companies. By minimizing the distance that delivery partners need to travel, these companies can lower their fuel consumption and emissions. This is an important consideration, given the growing concern about climate change and the need for sustainable business practices.
The strike by gig workers has brought attention to the challenges faced by delivery partners in the food delivery industry. While the 10-minute delivery system has been a major factor in the growth of the industry, it also raises concerns about the well-being and safety of delivery partners. By highlighting the role of store density in enabling quick deliveries, Goyal’s comments provide a more nuanced understanding of the factors at play.
It is worth noting that the food delivery industry is constantly evolving, and companies like Zomato are continually looking for ways to improve their services and operations. Whether it is through the use of technology, the optimization of delivery routes, or the development of more sustainable business models, there are many factors that can contribute to the success of a food delivery company.
In conclusion, the concept of 10-minute deliveries is more complex than it initially seems. While it is easy to assume that delivery partners must be driving at high speeds to deliver food quickly, the reality is that store density plays a much bigger role. By understanding the factors that contribute to quick deliveries, we can gain a deeper appreciation for the food delivery industry and the challenges it faces.
As the industry continues to grow and evolve, it will be interesting to see how companies like Zomato respond to the challenges and concerns raised by stakeholders. Whether it is through the adoption of new technologies, the development of more sustainable business models, or the implementation of initiatives to support delivery partners, there are many ways in which the food delivery industry can continue to innovate and improve.
News Source: https://x.com/deepigoyal/status/2006738218339766488
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