Delivery partners have average speed of 15kmph: Deepinder on 10-minute deliveries
In a recent statement, Zomato Founder Deepinder Goyal shed light on the mechanics behind the company’s 10-minute delivery system, which has been a subject of controversy in recent times. A day after gig workers staged a strike seeking a ban on the 10-minute delivery system, among other things, Goyal took to social media to explain how the quick deliveries are enabled. According to him, the rapid deliveries are not a result of delivery partners driving at breakneck speeds, but rather due to the density of stores in a given area.
Goyal revealed that the average distance covered by a delivery partner in about 8 minutes is under 2 kilometers. This translates to an average speed of 15 kilometers per hour (kmph), which is relatively modest. “The rider drives an average of under 2kms in about 8 minutes…That’s an average of 15kmph,” he said. This statement is significant, as it highlights the importance of strategically located stores in facilitating quick deliveries. By having a high density of stores in a given area, Zomato is able to reduce the distance that delivery partners need to travel, thereby enabling faster delivery times.
The 10-minute delivery system has been a key differentiator for Zomato, allowing the company to stand out in a crowded food delivery market. However, it has also been a subject of controversy, with some critics arguing that it prioritizes speed over safety. The strike by gig workers, which took place a day before Goyal’s statement, was a testament to the growing discontent among delivery partners. The workers were seeking a ban on the 10-minute delivery system, citing concerns over safety and the pressure to deliver orders quickly.
Goyal’s statement is an attempt to address these concerns and provide a more nuanced understanding of how the 10-minute delivery system works. By emphasizing the role of store density in enabling quick deliveries, he is highlighting the fact that delivery partners are not being forced to drive recklessly to meet the 10-minute deadline. Instead, the system is designed to optimize delivery routes and reduce travel times, making it possible for partners to deliver orders quickly and safely.
The emphasis on store density also underscores the importance of strategic planning in facilitating quick deliveries. By locating stores in areas with high demand, Zomato is able to reduce the distance that delivery partners need to travel, making it possible to deliver orders quickly. This approach also allows the company to optimize its logistics and reduce costs, making the 10-minute delivery system more sustainable in the long run.
The controversy surrounding the 10-minute delivery system is not unique to Zomato. Other food delivery companies, such as Swiggy and Uber Eats, have also faced criticism over their delivery practices. However, Zomato’s emphasis on store density and strategic planning sets it apart from its competitors. By prioritizing safety and optimizing its logistics, the company is able to provide a better experience for both its customers and delivery partners.
In conclusion, Deepinder Goyal’s statement provides valuable insights into the mechanics of Zomato’s 10-minute delivery system. By highlighting the role of store density in enabling quick deliveries, he is emphasizing the fact that delivery partners are not being forced to drive recklessly to meet the 10-minute deadline. Instead, the system is designed to optimize delivery routes and reduce travel times, making it possible for partners to deliver orders quickly and safely. As the food delivery market continues to evolve, it will be interesting to see how Zomato and its competitors adapt to changing consumer preferences and regulatory requirements.
News Source: https://x.com/deepigoyal/status/2006738218339766488
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