Delivery partners have average speed of 15kmph: Deepinder on 10-minute deliveries
In a recent statement, Zomato Founder Deepinder Goyal shed light on the logistics behind the company’s 10-minute delivery system. This comes a day after gig workers staged a strike, seeking a ban on the quick delivery system among other demands. According to Goyal, the speedy deliveries are not a result of delivery partners driving at high speeds, but rather the density of stores that enables such fast turnaround times.
Goyal took to social media to explain the mechanics behind Zomato’s 10-minute delivery system. He revealed that the average distance covered by a delivery partner is under 2 kilometers, which takes approximately 8 minutes to complete. This translates to an average speed of 15 kilometers per hour. “The rider drives an average of under 2kms in about 8 minutes…That’s an average of 15kmph,” he said. This clarification is aimed at addressing concerns that delivery partners are being forced to drive recklessly to meet the demanding delivery times.
The 10-minute delivery system has been a topic of controversy, with many arguing that it prioritizes speed over safety. Gig workers, in particular, have been vocal about the pressures they face in meeting these tight deadlines. The strike, which was held a day before Goyal’s statement, highlighted the need for better working conditions, increased pay, and a ban on the 10-minute delivery system. The workers claim that the system is not only hazardous but also unsustainable in the long run.
However, Goyal’s explanation suggests that the 10-minute delivery system is not solely reliant on delivery partners driving at high speeds. Instead, it is the strategic placement of stores and the optimization of delivery routes that enable such quick turnaround times. This density of stores allows delivery partners to pick up orders from nearby locations, reducing the need for lengthy journeys and minimizing the risk of accidents.
The concept of 10-minute deliveries is not new, and several food delivery companies have been experimenting with this model. The idea is to provide customers with a seamless and efficient experience, where they can order food and have it delivered to their doorstep in a matter of minutes. While this may seem like a daunting task, companies like Zomato have been working tirelessly to perfect the system.
So, how do food delivery companies manage to achieve such fast delivery times? The answer lies in a combination of technology, logistics, and strategic planning. For instance, Zomato uses a sophisticated algorithm to optimize delivery routes, taking into account factors like traffic, road conditions, and the location of restaurants and customers. This algorithm enables delivery partners to take the most efficient route, reducing delivery times and increasing the overall customer experience.
Additionally, food delivery companies have been investing heavily in creating a dense network of stores and restaurants. This means that customers have a wide range of options to choose from, and delivery partners can pick up orders from nearby locations, reducing the need for lengthy journeys. The density of stores also enables companies to offer a wider range of cuisines and dining options, making the overall experience more enjoyable for customers.
While the 10-minute delivery system has its advantages, it also raises concerns about safety and sustainability. Gig workers, in particular, face a range of challenges, from navigating through heavy traffic to dealing with difficult customers. The pressure to meet tight deadlines can be overwhelming, and the risk of accidents is always present.
To address these concerns, food delivery companies need to prioritize the safety and well-being of their delivery partners. This can be achieved by providing them with adequate training, ensuring that they have access to safe and reliable vehicles, and offering them fair compensation for their work. Companies can also invest in technology that helps reduce the risk of accidents, such as GPS tracking and real-time traffic updates.
In conclusion, the 10-minute delivery system is a complex phenomenon that requires careful planning, strategic execution, and a deep understanding of logistics and technology. While it may seem like a daunting task, companies like Zomato have been working tirelessly to perfect the system. By prioritizing the safety and well-being of delivery partners, investing in technology and logistics, and creating a dense network of stores, food delivery companies can provide customers with a seamless and efficient experience.
As the food delivery industry continues to evolve, it will be interesting to see how companies balance the need for speed with the need for safety and sustainability. One thing is certain, however: the 10-minute delivery system is here to stay, and it will be fascinating to see how it shapes the future of the food delivery industry.
News Source: https://x.com/deepigoyal/status/2006738218339766488
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