Delivery partners have average speed of 15kmph: Deepinder on 10-minute deliveries
In a recent statement, Zomato Founder Deepinder Goyal shed light on the logistics behind the company’s 10-minute delivery system, which has been a topic of controversy in recent times. A day after gig workers staged a strike seeking a ban on the 10-minute delivery system, among other things, Goyal took to social media to explain how the quick deliveries are enabled. According to him, the key to achieving such fast delivery times lies not in the speed at which delivery partners drive, but rather in the density of stores.
Goyal’s statement comes at a time when the 10-minute delivery system has been under scrutiny, with many questioning the feasibility and safety of such a model. The strike by gig workers, who are the backbone of the food delivery industry, highlighted the concerns and challenges faced by these workers in meeting the demanding delivery times. However, Goyal’s explanation suggests that the company has put in place a system that minimizes the need for high-speed driving, thereby ensuring the safety of both the delivery partners and other road users.
“The rider drives an average of under 2kms in about 8 minutes…That’s an average of 15kmph,” Goyal said, emphasizing that the delivery partners do not need to drive at breakneck speeds to achieve the 10-minute delivery target. This average speed of 15kmph is significantly lower than what one might expect, given the short delivery time. It suggests that the company has optimized its delivery network to ensure that the distance between the restaurant, the customer, and the delivery partner is minimized, thereby reducing the need for high-speed driving.
The density of stores is a crucial factor in enabling the 10-minute delivery system. By having a large number of stores in close proximity to each other, Zomato is able to reduce the distance that delivery partners need to travel to pick up orders. This, in turn, reduces the time spent on the road and allows for faster delivery times. Additionally, the company’s algorithms and logistics systems play a critical role in ensuring that orders are assigned to the nearest available delivery partner, further reducing the distance traveled and the time taken for delivery.
Goyal’s statement also highlights the importance of technology and data analytics in enabling the 10-minute delivery system. By leveraging data and analytics, Zomato is able to optimize its delivery network, predict demand, and assign orders to the most suitable delivery partners. This use of technology not only improves the efficiency of the delivery process but also enhances the overall customer experience.
While the 10-minute delivery system has been a major differentiator for Zomato, it has also raised concerns about the safety and well-being of delivery partners. The strike by gig workers highlighted the need for companies to prioritize the welfare of their delivery partners and ensure that they are not put under undue pressure to meet demanding delivery times. Goyal’s statement suggests that Zomato is aware of these concerns and is taking steps to address them.
However, the debate around the 10-minute delivery system is far from over. Many experts argue that the system is unsustainable and prioritizes speed over safety. The strike by gig workers has brought attention to the working conditions and compensation of delivery partners, highlighting the need for companies to prioritize their welfare. As the food delivery industry continues to evolve, it is likely that we will see a greater emphasis on sustainability, safety, and fairness in the treatment of delivery partners.
In conclusion, Deepinder Goyal’s statement provides valuable insights into the logistics behind Zomato’s 10-minute delivery system. By leveraging the density of stores and optimizing its delivery network, the company is able to achieve fast delivery times without compromising on safety. However, the debate around the sustainability and fairness of the system is ongoing, and it remains to be seen how the company will address the concerns of its delivery partners and other stakeholders.
Source: https://x.com/deepigoyal/status/2006738218339766488
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