Delhi Entrepreneur Duo Launches a Specialty Coffee Chain for Gen Z
In a market saturated with coffee chains, two entrepreneurs from Delhi, Nishant Mitthal and Shivank Verma, have taken the bold step to break free from the monotony. Tan Coffee, their specialty coffee chain, was launched in 2023 with a vision to offer a unique experience to the younger generation. With 11 outlets across 7 states, Tan Coffee has successfully clocked a revenue of Rs 25 crore in FY25, making it a notable player in the Indian coffee industry.
Nishant and Shivank’s journey began with a shared frustration towards the lack of excitement in the Indian coffee scene. They were tired of the same old coffee chains offering bland, mass-produced coffee. The duo decided to take matters into their own hands and create a coffee experience that would resonate with the younger generation – Gen Z.
Tan Coffee’s menu is designed with the younger crowd in mind. The chain offers a dynamic range of specialty coffee drinks, from classic favorites like cappuccinos and lattes to unique creations like the “S’mores Mocha” and the “Spicy Mocha”. The menu is constantly evolving, with new drinks and flavors being added regularly to keep things fresh and exciting.
But it’s not just the coffee that sets Tan Coffee apart. The chain’s in-store aesthetics are designed to be Instagrammable, with vibrant colors, quirky decor, and comfortable seating areas. The ambiance is meant to be lively and energetic, making it the perfect spot for friends to hang out or for solo work sessions.
Tan Coffee’s success can be attributed to its ability to cater to the changing preferences of the younger generation. Gen Z consumers are looking for unique experiences, sustainable products, and social media-worthy moments. Tan Coffee checks all these boxes, offering a one-of-a-kind coffee experience that is not only delicious but also visually appealing.
The chain’s commitment to sustainability is another key factor in its success. Tan Coffee uses eco-friendly packaging, sources high-quality, locally-sourced ingredients, and has implemented a recycling program to minimize waste. These efforts have not only reduced the chain’s environmental footprint but also resonated with environmentally-conscious consumers.
Tan Coffee’s rapid expansion is a testament to its popularity. The chain has already expanded to 11 outlets across 7 states, with plans to continue its international expansion. The duo is optimistic about their prospects, citing the growing demand for specialty coffee and the chain’s ability to adapt to changing consumer preferences.
In an interview with Startuppedia, Nishant Mitthal said, “We’re thrilled with the response we’ve received so far. Our focus on quality, sustainability, and customer experience has helped us build a loyal following among Gen Z consumers. We’re excited to take Tan Coffee to new heights and make it a global brand.”
Shivank Verma added, “We’re proud to be a part of the Indian startup ecosystem, and we’re grateful for the support we’ve received from our customers and partners. We’re looking forward to continuing our growth and making Tan Coffee a household name.”
As Tan Coffee continues to expand its presence in the Indian market and beyond, it’s clear that the chain is here to stay. With its commitment to quality, sustainability, and customer experience, Tan Coffee is poised to become a leading player in the global coffee industry.
