Chennai Founder Builds ₹65 Cr Adhesive Brand Without VC Funding
In a testament to the power of bootstrapping and a focus on quality, Chennai-based entrepreneur Kunal Bhandari has built a ₹65 crore adhesive brand, GREE, in just two years without relying on venture capital funding. The company, which started operations in 2022, has expanded its reach to over 270 cities, with sales exceeding ₹30 crore, making it a remarkable example of entrepreneurial success.
GREE is a consumer brand that offers a range of adhesives, sealants, polyurethane foams, and tapes for both DIY and industrial use. What sets the company apart is its distribution-first approach, which has enabled it to scale rapidly without investing in advertising or influencer marketing.
In an interview with Startuppedia, Kunal Bhandari shared the story of GREE’s rapid growth, saying, “I let the product do the marketing. I focused on building a strong distribution network and ensuring that our products are of the highest quality. Word-of-mouth has been our biggest marketing tool.”
Bhandari’s approach has proven to be highly effective, as GREE has been able to establish a strong presence in the market without breaking the bank. The company’s early success can be attributed to its focus on building a robust distribution network, which has enabled it to reach a wide range of customers across the country.
GREE’s product portfolio is designed to cater to a diverse range of customers, from DIY enthusiasts to industrial users. The company offers a range of adhesives and sealants that are suitable for various applications, including construction, automotive, and consumer goods. Its PU foams are also used in various industries, such as furniture and upholstery.
The company’s success can be attributed to its commitment to quality and its ability to understand the needs of its customers. Bhandari has said in an interview, “We have a strong R&D team that works closely with our customers to understand their requirements and develop products that meet their needs.”
GREE’s growth has been rapid, with the company expanding its operations to over 270 cities in just two years. The company has a team of 25 employees, who work closely together to ensure that the products are manufactured and distributed efficiently.
In an increasingly competitive market, GREE’s success is a testament to the power of bootstrapping and a focus on quality. The company’s commitment to its customers and its products has enabled it to establish a strong presence in the market, without relying on venture capital funding.
In conclusion, GREE’s story is an inspiration to entrepreneurs who are looking to build successful businesses without relying on external funding. The company’s focus on quality, distribution, and customer satisfaction has enabled it to establish a strong presence in the market, and its commitment to its products has ensured that its customers are loyal and satisfied.
