Brothers Turn ₹1 Cr into a Brand Making Revenue of ₹10 Cr/Month
In a remarkable tale of entrepreneurship, two brothers from Gwalior have turned their passion for design and innovation into a successful business, making a revenue of ₹10 crore per month in just a year. HomeEssentials, a direct-to-consumer (D2C) brand, was founded by Tanishq and Divyam Jain in 2024 with an initial investment of ₹1 crore. Today, the brand is making waves in the home and kitchen industry with its design-first, space-saving products.
HomeEssentials’ journey began with a simple idea – to provide Indian homeowners with innovative, space-efficient solutions for their homes. The brothers, who come from a family of entrepreneurs, were driven by their passion for design and their desire to make a difference in people’s lives. With their combined skills in business and design, they set out to create a brand that would stand out in the crowded home and kitchen market.
The brothers’ initial investment of ₹1 crore was used to develop their product line, build a strong online presence, and set up a team of skilled professionals. They launched their website and social media channels, and began marketing their products to the masses. The response was overwhelming, with customers appreciating the unique design and functionality of their products.
One of the key factors that contributed to HomeEssentials’ success was its focus on design. The brothers believed that design was not just about aesthetics, but also about functionality and usability. They worked closely with a team of designers and engineers to create products that were not only visually appealing but also practical and easy to use.
The brand’s product line includes a range of innovative solutions for the home and kitchen, including space-saving storage systems, ergonomic kitchen utensils, and stylish home decor items. Each product is carefully designed to meet the needs of Indian homeowners, who often face space constraints in their homes.
HomeEssentials’ success did not go unnoticed, and the brand soon attracted the attention of investors. In a recent seed round, the company raised $2.2 million from India Quotient, a leading venture capital firm. The funding will be used to expand the brand’s offline presence, launch new products, and build a strong distribution network.
The brothers are now planning to open offline stores across Delhi NCR, which will allow customers to experience the brand’s products firsthand. They believe that offline stores will provide a unique shopping experience for customers, allowing them to touch and feel the products before making a purchase.
HomeEssentials’ success story is a testament to the power of entrepreneurship and innovation. The brand’s focus on design and functionality has enabled it to stand out in a crowded market, and its commitment to customer satisfaction has earned it a loyal customer base. As the brand continues to grow and expand, it is likely to make a significant impact in the home and kitchen industry.
