Boosting Sales in Modern Trade: Key Levers as per Experts
In today’s fast-paced retail landscape, modern trade has emerged as a critical sales driver for many businesses. With the rise of e-commerce and changing consumer behavior, retailers and manufacturers are rethinking their strategies to stay ahead of the competition. According to experts, boosting sales in modern trade requires a multifaceted approach that incorporates various levers to drive visibility, engagement, and conversion.
In this blog post, we’ll delve into the key strategies that top experts recommend for boosting sales in modern trade. From negotiating end-cap displays to leveraging planogram compliance, loyalty programs, and digital retargeting, we’ll explore the essential levers that brands can use to maximize their sales in this crucial channel.
- Negotiating End-Cap Displays
End-caps are a prime piece of real estate in any retail store. According to experts, negotiating end-cap displays is a vital step in boosting sales in modern trade. A well-placed end-cap display can increase visibility, drive impulse purchases, and create a lasting impression on customers. Brands that secure prime end-cap locations can expect a significant increase in sales and brand awareness.
“In modern trade, visibility is key. End-cap displays are a great way to grab attention and drive sales. Our clients have seen a significant boost in sales when we negotiate prime end-cap locations for them,” says Sarah Johnson, a trade marketing expert at a leading global agency.
- Running In-Store Sampling
Sampling is a powerful way to engage with customers and build brand loyalty. In-store sampling allows brands to provide customers with a taste, smell, or experience of their products, encouraging them to make a purchase. According to experts, running in-store sampling campaigns can increase sales, drive brand awareness, and reduce returns.
“In-store sampling is a game-changer for modern trade. It allows us to connect with customers, build brand loyalty, and drive sales. Our clients have seen a significant increase in sales and brand awareness after implementing in-store sampling campaigns,” says Mark Smith, a retail expert at a leading market research firm.
- Planogram Compliance
Planograms are detailed diagrams that outline the layout of products on store shelves. According to experts, planogram compliance is critical for boosting sales in modern trade. By ensuring that products are properly displayed and facing, retailers can increase visibility, reduce waste, and drive sales.
“Planogram compliance is essential for modern trade. It ensures that products are properly displayed, reducing waste and increasing visibility. Our clients have seen a significant boost in sales and brand awareness after implementing planogram compliance strategies,” says Emily Chen, a trade marketing expert at a leading global agency.
- Loyalty Programs Tied to POS Data
Loyalty programs are a powerful way to drive repeat business and build brand loyalty. According to experts, loyalty programs tied to POS data can reveal what drives repeat buys, allowing brands to optimize their marketing strategies and increase sales.
“Loyalty programs tied to POS data are a game-changer for modern trade. They allow us to understand what drives repeat business, optimize our marketing strategies, and increase sales. Our clients have seen a significant increase in sales and brand loyalty after implementing loyalty programs tied to POS data,” says David Lee, a retail expert at a leading market research firm.
- Integrating Offline Promotions with Digital Retargeting
In today’s digital age, it’s essential to integrate offline promotions with digital retargeting. According to experts, brands that integrate their offline promotions with digital retargeting can maximize both footfall and conversion, driving sales and brand awareness.
“Integrating offline promotions with digital retargeting is a powerful way to drive sales and brand awareness. By targeting customers online, we can maximize their offline purchases, driving a significant increase in sales and brand loyalty,” says Rachel Brown, a trade marketing expert at a leading global agency.
In conclusion, boosting sales in modern trade requires a multifaceted approach that incorporates various levers to drive visibility, engagement, and conversion. From negotiating end-cap displays to leveraging planogram compliance, loyalty programs, and digital retargeting, brands can use these essential levers to maximize their sales in this critical channel.
By implementing these strategies, brands can increase visibility, drive sales, and build brand loyalty. According to experts, modern trade is a critical sales driver for many businesses, and by leveraging these key levers, brands can stay ahead of the competition and achieve their sales goals.
References:
https://www.growthjockey.com/blogs/steps-boost-sales-modern-trade
