Arboreal: Fighting India’s Diabetes Crisis with Stevia
India is facing a diabetes crisis of monumental proportions. With over 101 million diabetics and 136 million pre-diabetics, the country is grappling with the twin challenges of managing the existing burden and preventing the rise of new cases. The root cause of this epidemic lies in the widespread consumption of sugar, which has become an integral part of Indian cuisine and daily life. In fact, per-capita sugar consumption in India is nearing 20 kg per year, a staggering figure that is driving the country toward a health crisis of epic proportions.
In the midst of this crisis, a startup has emerged that is determined to change the game. Arboreal, founded by Swati Pandey and Manish, has developed a patented stevia-based blend that is 50-300 times sweeter than sugar yet zero-calorie. This revolutionary sweetener mimics the taste and texture of sugar, making it an attractive alternative for those seeking to reduce their sugar intake.
The story of Arboreal begins with a deep understanding of the Indian palate and a passion for innovation. Swati and Manish, both entrepreneurs with a background in food and technology, recognized the importance of sugar in Indian cuisine and the need for a healthier alternative. They embarked on a journey to develop a sweetener that would not only satisfy the country’s love for sugar but also address the growing concern over diabetes and sugar consumption.
After years of research and development, Arboreal’s team of experts created a proprietary blend of stevia that is unlike any other on the market. Stevia, a natural sweetener extracted from the leaves of the Stevia rebaudiana plant, is 200-300 times sweeter than sugar but has zero calories and does not raise blood sugar levels. Arboreal’s patented blend, however, sets itself apart by its unique combination of stevia extracts and natural ingredients that enhance its sweetness and flavor profile.
The result is a sweetener that is not only healthier but also more delicious than sugar. Arboreal’s stevia-based blend is perfect for those who want to reduce their sugar intake without compromising on taste. Whether it’s used as a sugar substitute in baked goods, beverages, or as a topping for desserts, Arboreal’s sweetener is sure to delight even the most discerning palate.
The significance of Arboreal’s innovation cannot be overstated. With the global stevia market projected to reach $950 million by 2025, the potential for growth and impact is immense. Moreover, as urban diabetes rates continue to rise, the demand for healthier sweeteners is set to increase exponentially. Arboreal is well-positioned to capitalize on this trend, driving India toward a post-sugar future where consumers can indulge in their love for sugar without compromising on their health.
But Arboreal’s impact goes beyond just its product. The company is committed to empowering Indians to take control of their health and well-being. Through education and awareness campaigns, Arboreal aims to educate consumers about the risks associated with sugar consumption and the benefits of a sugar-free lifestyle. By providing a healthier alternative, Arboreal is empowering Indians to make informed choices about their diet and lifestyle.
In conclusion, Arboreal is a shining example of innovation and entrepreneurship in India. By developing a patented stevia-based blend that is 50-300 times sweeter than sugar yet zero-calorie, the company is fighting India’s diabetes crisis with a healthy and delicious alternative. As the country grapples with the twin challenges of managing existing cases and preventing new ones, Arboreal’s commitment to creating a post-sugar future is a beacon of hope for a healthier India.
Source: https://ascendants.in/founders-corner/arboreal-stevia-swati-pandey-manish/
