Why is Mercedes F1 now worth more than Liverpool, Barcelona & PSG?
The world of sports has always been a lucrative one, with top teams and franchises often commanding massive valuations. However, a recent deal has shaken up the sports landscape, with Mercedes F1 now being valued at a staggering ₹53,774 crore. This valuation puts the team ahead of some of the biggest names in football, including Liverpool, Barcelona, and PSG. But what’s behind this massive valuation, and how did Mercedes F1 become one of the most valuable teams in the world?
The recent deal that put Mercedes F1 in the spotlight involves CrowdStrike Founder George Kurtz, who has acquired a 15% stake in Toto Wolff’s investment company. This company owns one-third of Mercedes F1, giving Kurtz an effective 5% stake in the team. The deal is worth a whopping ₹2,688 crore, and it’s this investment that has put the team’s valuation at an astonishing ₹53,774 crore.
To put this valuation into perspective, according to Forbes estimates, Mercedes F1 is now worth more than some of the biggest names in football. Liverpool, one of the most successful and beloved teams in the Premier League, is valued at ₹48,397 crore. Barcelona, a team with a massive following and a rich history of success, is valued at ₹50,637 crore. Even PSG, the French team that has been making waves in recent years with its big-name signings and impressive performances, is valued at ₹41,227 crore.
So, what makes Mercedes F1 so valuable? There are several factors at play here. Firstly, the team’s success on the track is a major contributor to its valuation. Mercedes F1 has been one of the dominant forces in Formula 1 in recent years, with multiple world championships under its belt. This success has not only brought in prize money and sponsorships but has also increased the team’s global following and reputation.
Another factor contributing to Mercedes F1’s valuation is its strong brand. The Mercedes brand is one of the most recognizable and respected in the world, with a rich history and a reputation for excellence. This brand recognition and loyalty have helped to attract top sponsors and partners, which in turn have contributed to the team’s valuation.
The team’s commercial appeal is also a major factor in its valuation. Mercedes F1 has a massive global following, with fans from all over the world tuning in to watch the team’s drivers compete. This global reach and appeal have made the team an attractive proposition for sponsors and partners, who are willing to pay top dollar to be associated with the team.
Finally, the investment from George Kurtz and his company is also a significant factor in Mercedes F1’s valuation. Kurtz’s investment is a vote of confidence in the team and its management, and it’s likely that his involvement will help to drive further growth and success for the team.
In conclusion, the valuation of Mercedes F1 at ₹53,774 crore is a testament to the team’s success, strong brand, and commercial appeal. The investment from George Kurtz and his company has put the team in the spotlight, and it’s clear that Mercedes F1 is now one of the most valuable teams in the world. As the team continues to compete and succeed on the track, it’s likely that its valuation will only continue to grow.
The deal is also a reminder of the changing landscape of sports, where teams and franchises are becoming increasingly valuable assets. As more investors and companies look to get involved in the world of sports, it’s likely that we’ll see even more massive valuations and deals in the future.
For now, though, Mercedes F1 is basking in the glory of its massive valuation, and it’s clear that the team is here to stay as one of the biggest and most successful teams in the world.
News Source: https://www.reuters.com/business/crowdstrike-founder-kurtz-buys-into-mercedes-f1-team-2025-11-20/
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