Pickleball Boom in India: Sport, Fitness & Fast Returns
Pickleball, a sport that originated in the United States in the 1960s, has been making waves in India with its rapid growth and popularity. The sport, which is a combination of tennis, badminton, and table tennis, has been attracting a significant number of players, investors, and entrepreneurs alike. With over 1,200 courts across the country and a booming business model offering low setup costs and high profits, pickleball is revolutionizing the Indian sports industry.
In recent years, India’s youth have been trading their club nights for pickleball, a sport that offers a unique blend of fitness and fun. The popularity of pickleball can be attributed to its ease of play, low cost of equipment, and the fact that it can be played by people of all ages and skill levels. The sport requires a combination of hand-eye coordination, agility, and strategy, making it an excellent way to stay fit and active.
The growth of pickleball in India is not limited to its popularity among players. The sport is also attracting investors and entrepreneurs who see immense potential in the industry. With a projected growth rate of 20% per annum, India’s pickleball industry is expected to surpass ₹7,500 crore by 2030. This growth is driven by the increasing demand for the sport, the availability of low-cost equipment, and the government’s initiatives to promote sports infrastructure development.
One of the key factors contributing to the growth of pickleball in India is its low setup costs. Unlike other sports that require a significant amount of investment in infrastructure, pickleball can be played on a relatively small court. This has made it an attractive option for entrepreneurs and investors who want to start a pickleball business without breaking the bank.
The business model for pickleball is also unique in that it offers high profits with low costs. The sport can be played in a variety of formats, including doubles, singles, and mixed doubles, which allows for a wide range of revenue streams. Additionally, pickleball can be played in a variety of settings, including indoor and outdoor courts, community centers, and sports complexes, making it an attractive option for investors who want to diversify their portfolio.
The Indian government has also been playing a significant role in promoting the growth of pickleball in the country. In 2019, the government launched the “Khelo India” program, which aims to promote sports infrastructure development and encourage more Indians to take up sports. The program has been successful in increasing the number of sports infrastructure projects across the country, including pickleball courts.
In addition to its popularity among players and investors, pickleball is also being promoted as a tool for fitness and wellness. The sport requires a high level of cardiovascular endurance, agility, and strength, making it an excellent way to stay fit and active. The sport is also being promoted as a way to reduce stress and anxiety, as it requires players to focus on the game and forget about their daily worries.
The growth of pickleball in India is also being driven by the increasing awareness about the importance of physical activity and wellness. In recent years, there has been a growing trend towards health-conscious living, and pickleball is seen as a fun and effective way to stay fit and active.
In conclusion, pickleball is revolutionizing the Indian sports industry with its rapid growth and popularity. The sport offers a unique blend of fitness and fun, and its low setup costs and high profits are attracting investors and entrepreneurs alike. With a projected growth rate of 20% per annum, India’s pickleball industry is expected to surpass ₹7,500 crore by 2030. As the sport continues to grow, it is likely to play a significant role in promoting fitness and wellness in India, and its impact will be felt across the country.
Source:
https://ascendants.in/business-stories/pickleball-growth-india-sport-business/
