Pickleball Boom in India: Sport, Fitness & Fast Returns
In recent years, India has witnessed a significant surge in the popularity of pickleball, a paddle sport that combines elements of tennis, badminton, and table tennis. The sport, which was previously unknown in India, has now become a rage among the youth, with over 1,200 courts setup across the country. But what’s driving this pickleball boom in India? Is it just a passing fad or a sustainable business opportunity? In this blog post, we’ll delve into the world of pickleball, exploring its growing popularity, the benefits it offers, and the potential for investors and entrepreneurs.
A Sport for All Ages
Pickleball is a sport that’s easy to learn and play, making it accessible to people of all ages. The game is played on a court with a low net, using paddles and a plastic ball with holes. Players hit the ball back and forth, trying to score points by making it land on the opponent’s side of the court. The sport requires a combination of speed, agility, and strategy, making it a great workout for the body and mind.
One of the key factors contributing to the popularity of pickleball in India is its social aspect. The sport is often played in doubles, which encourages teamwork, communication, and camaraderie among players. This social aspect has made pickleball a hit among young Indians, who are looking for new ways to stay active and connected with their friends.
Fitness Benefits
Pickleball is an excellent way to improve cardiovascular health, build muscle strength, and increase flexibility. The sport requires quick movements, rapid hand-eye coordination, and sustained energy levels, making it an excellent full-body workout. Players can burn up to 400-600 calories per hour, depending on their intensity and fitness level.
Moreover, pickleball is a low-impact sport, which makes it an ideal option for people with joint problems or those who are recovering from injuries. The sport also improves hand-eye coordination, reaction time, and spatial awareness, making it an excellent activity for kids and adults alike.
Business Potential
The pickleball boom in India is not just a craze among the youth; it’s also a lucrative business opportunity. With over 1,200 courts setup across the country, the sport is creating a massive demand for equipment, coaching, and infrastructure.
Entrepreneurs and investors are seizing this opportunity, setting up pickleball academies, courts, and clubs. These businesses are offering a range of services, including coaching, equipment rentals, and court rentals. The setup costs for a pickleball court are relatively low, making it an attractive option for investors.
According to a report by Ascendants, India’s pickleball industry is projected to surpass ₹7,500 crore by 2030. This growth is driven by the increasing popularity of the sport, the need for recreational activities, and the potential for entrepreneurship and investment.
Government Support
The Indian government has also recognized the potential of pickleball as a sport. The Ministry of Youth Affairs and Sports has included pickleball in the list of recognized sports, making it eligible for funding and support.
The government has also launched initiatives to promote pickleball in rural areas, encouraging the sport as a means to promote physical activity, social cohesion, and community development.
Conclusion
Pickleball is more than just a sport; it’s a lifestyle. It’s a way to stay fit, socialize, and have fun. As the sport continues to grow in popularity in India, it’s likely to create a massive demand for infrastructure, equipment, and services. With its low setup costs and high potential for profits, pickleball is an attractive business opportunity for entrepreneurs and investors.
As the Indian pickleball industry is projected to surpass ₹7,500 crore by 2030, it’s clear that this sport is here to stay. Whether you’re a young professional looking for a new hobby or an entrepreneur looking for a lucrative business opportunity, pickleball is definitely worth considering.
Source: https://ascendants.in/business-stories/pickleball-growth-india-sport-business/
