Pickleball Boom in India: Sport, Fitness & Fast Returns
In recent years, India has witnessed a surge in popularity of pickleball, a fast-growing paddle sport that combines elements of tennis, badminton, and table tennis. The sport, which involves hitting a plastic ball with a paddle, has taken the country by storm, drawing in players, investors, and entrepreneurs alike. With over 1,200 courts already operational and a projected industry size of ₹7,500 crore by 2030, pickleball is poised to become a significant player in India’s sports and fitness landscape.
The reasons behind pickleball’s sudden popularity in India are multifaceted. For one, the sport is easy to learn and play, making it accessible to people of all ages and skill levels. Additionally, pickleball is an excellent way to stay fit and active, providing a great workout for the body and mind. The sport also has a social aspect, encouraging players to interact and bond with each other, which has helped to foster a sense of community among enthusiasts.
Another significant factor contributing to pickleball’s growth in India is its unique business model. Unlike many other sports, pickleball requires minimal setup costs, making it an attractive option for entrepreneurs and investors. The low initial investment, combined with the sport’s potential for high returns, has drawn in a number of key players in the industry.
One of the pioneers in India’s pickleball industry is the company, Ascenders, which has already established over 300 courts across the country. According to their founder, Rohan Srinivasan, “Pickleball is a game-changer for the sports industry in India. Its unique combination of fitness, fun, and social interaction has made it an instant hit with players of all ages. Our goal is to take pickleball to every corner of the country and make it a household name.”
Another key player in the industry is the Indian Olympic Association (IOA), which has recognized pickleball as a national sport. This recognition has helped to boost the sport’s profile and credibility, attracting more players and investors to the industry.
The growth of pickleball in India has also been driven by the country’s increasing focus on health and wellness. With the government launching initiatives to promote physical fitness and reduce sedentary lifestyles, pickleball has emerged as an attractive option for those looking for a fun and engaging way to stay active.
The sport’s popularity has also been fueled by the rise of pickleball tournaments and leagues. The Indian Pickleball League (IPL), which was launched last year, has already attracted a large following and has helped to raise the profile of the sport. The league, which features teams from across the country, has provided a platform for players to compete against each other and has helped to identify and nurture talent.
The growth of pickleball in India has also created new opportunities for entrepreneurs and small business owners. With the sport’s popularity on the rise, there is a growing demand for pickleball equipment, apparel, and accessories. This has created a new market for manufacturers and retailers, providing a lucrative opportunity for those looking to enter the industry.
In conclusion, the pickleball boom in India is a trend that is likely to continue in the coming years. With its unique combination of fitness, fun, and social interaction, pickleball has emerged as a popular sport among India’s youth. The sport’s low setup costs and high potential returns have also made it an attractive option for entrepreneurs and investors. As the industry continues to grow, it is likely that pickleball will become a significant player in India’s sports and fitness landscape, providing a fun and engaging way for people to stay active and healthy.
Source: https://ascendants.in/business-stories/pickleball-growth-india-sport-business/
