Can this Cloud Kitchen Make ₹100 Cr from Biryani?
The food-tech industry in India has seen a significant surge in recent years, with the rise of cloud kitchens and delivery-first models changing the way people consume food. Among the many startups vying for a share of the market is House of Biryani, a brand that has quickly scaled to 22 cloud kitchens across Mumbai, Delhi, and Dubai since its founding in 2022 by Mohammed K. Bhol and Chef Mikhail Shahani. With a strong focus on unit economics and a delivery-first model, House of Biryani is now setting its sights on a ambitious target: crossing ₹100 crore in revenue by 2026.
But can a single brand of biryani really achieve such a significant milestone? And what sets House of Biryani apart from other food-tech startups in the market? In this blog post, we’ll take a closer look at the company’s strategy, growth trajectory, and competitive landscape to explore the possibilities.
House of Biryani’s Founders: A Perfect Blend of Entrepreneurship and Culinary Expertise
Mohammed K. Bhol, the co-founder of House of Biryani, brings a wealth of entrepreneurial experience to the table. With a background in finance and operations, Bhol has founded and scaled multiple businesses, giving him a unique understanding of the importance of strong unit economics. Joining forces with Chef Mikhail Shahani, a renowned expert in the culinary world, Bhol saw an opportunity to create a brand that would disrupt the traditional food-service industry.
Chef Shahani, a seasoned chef with over two decades of experience, has worked in some of the top restaurants in the world. His passion for biryani is evident in the attention to detail and dedication to quality that goes into every dish prepared at House of Biryani. With his expertise, the brand is able to deliver a consistent and high-quality product that has resonated with customers across the region.
The Delivery-First Model: A Key Differentiator
House of Biryani’s delivery-first model is a key differentiator in the market. By focusing primarily on delivery, the brand is able to streamline operations, reduce costs, and increase efficiency. This approach also allows for greater flexibility in terms of menu offerings, pricing, and marketing strategies.
The brand’s cloud kitchen model, with multiple locations across three cities, enables it to serve a large customer base with ease. The kitchens are equipped with state-of-the-art technology, ensuring that orders are prepared quickly and efficiently. The brand’s logistics team works tirelessly to ensure that orders are delivered quickly and in pristine condition.
Competitive Landscape: Can House of Biryani Disrupt the Status Quo?
The Indian food-tech industry is highly competitive, with established players like Zomato, Swiggy, and Foodpanda vying for dominance. However, House of Biryani’s focus on biryani and its delivery-first model sets it apart from the competition.
While Zomato and Swiggy have expanded their offerings to include biryani, they face stiff competition from smaller, regional players. Foodpanda, on the other hand, has struggled to gain traction in the Indian market. House of Biryani’s unique selling proposition (USP) lies in its focus on a single, high-quality product that is prepared with attention to detail and served with a smile.
Growth Trajectory: Can ₹100 Cr be Achieved by 2026?
House of Biryani’s growth trajectory has been impressive, with the brand scaling to 22 cloud kitchens across Mumbai, Delhi, and Dubai in just two years. The brand’s revenue has grown exponentially, with the company reporting a significant increase in sales each quarter.
To achieve its ambitious target of ₹100 crore in revenue by 2026, House of Biryani will need to continue its strong growth trajectory. The brand plans to achieve this by expanding its presence to new cities, increasing its menu offerings, and investing in marketing and advertising.
Conclusion
House of Biryani’s journey is an inspiring one, with the brand’s focus on quality, attention to detail, and delivery-first model setting it apart from the competition. While achieving ₹100 crore in revenue by 2026 will be a significant challenge, the brand’s growth trajectory and competitive landscape suggest that it may be possible.
As the Indian food-tech industry continues to evolve, it will be interesting to see how House of Biryani navigates the challenges ahead. With its unique USP and focus on quality, the brand has a strong chance of disrupting the status quo and achieving its ambitious target.
Source:
https://ascendants.in/the-ascendants/house-of-biryan-startup-22-kitchens/
