Amrutam Grows from Gwalior Roots to ₹3.2 Cr Global Ayurveda Brand
In an era where e-commerce has become the norm, many startups struggle to make a mark in the market. But for Amrutam, a Gwalior-based Ayurvedic products startup, the journey to success was nothing short of remarkable. From near-collapse to a whopping ₹3.2 crore in revenue by FY23, Amrutam’s story is a testament to the power of traditional practices and the importance of staying true to one’s roots.
Born out of a family legacy, Amrutam was founded by siblings Stuti and Agnim Gupta in 2014. The duo, passionate about Ayurveda, took over their family’s 50-year-old Ayurvedic store in Gwalior and transformed it into a digital-first brand. With a vision to make Ayurveda accessible to a global audience, Amrutam set out to create a community-driven, handmade Ayurvedic products business that would disrupt the traditional market.
The journey was not without its challenges. In the early days, Amrutam struggled to find its footing, with revenue dwindling to a mere ₹15 lakh in FY16. However, instead of giving up, the Gupta siblings decided to take a step back and re-strategize. They spent the next few months conducting market research, understanding consumer behavior, and refining their product offerings.
The turning point came when Amrutam launched its e-commerce platform, making its handmade Ayurvedic products available to customers across India. The response was overwhelming, with sales skyrocketing to ₹50 lakh in FY17. This marked the beginning of Amrutam’s rapid growth, with the brand expanding its product portfolio, building a strong online presence, and creating a loyal community of over 100,000 members.
So, what’s behind Amrutam’s success? For starters, the brand’s commitment to quality and authenticity is unparalleled. Every product is handcrafted by skilled artisans using traditional methods, ensuring that the essence of Ayurveda is preserved. Amrutam’s products are made from natural ingredients, free from chemicals and additives, making them a favorite among health-conscious consumers.
Another key factor contributing to Amrutam’s success is its strong community focus. The brand has built a formidable online presence, with a dedicated blog, social media channels, and a newsletter that keeps customers informed about new products, recipes, and wellness tips. This has enabled Amrutam to build a loyal following, with customers actively engaging with the brand and each other.
Today, Amrutam’s products are available in over 40 countries, with a significant presence in the US, UK, and Australia. The brand’s revenue has grown exponentially, with a whopping ₹3.2 crore in revenue by FY23. This is a testament to the power of Ayurveda, which has been gaining popularity globally as people seek alternative, natural solutions for their health and wellbeing.
Amrutam’s success is also a reflection of the changing consumer landscape. With the rise of digitalization and e-commerce, consumers are more empowered than ever to make informed choices about their health and wellbeing. Ayurveda, with its emphasis on natural remedies and holistic living, is well-positioned to capitalize on this trend.
As Amrutam looks to the future, the brand is poised to continue its rapid growth. With a strong online presence, a loyal customer base, and a commitment to quality and authenticity, Amrutam is well-equipped to take on the global Ayurveda market.
In conclusion, Amrutam’s journey from near-collapse to ₹3.2 crore in revenue is a testament to the power of traditional practices, community-driven business models, and commitment to quality. As the brand continues to grow and expand, it’s clear that Ayurveda is here to stay. Whether you’re a health enthusiast, a wellness warrior, or simply someone looking for natural solutions for your wellbeing, Amrutam is a brand that’s definitely worth exploring.
Source: https://ascendants.in/small_business/amrutam-ayurvedic-startup-gwalior-success-story/
