Karan Johar parts ways with Bunty Sajdeh, buys out his 45% stake in DCA talent agency
In a significant development in the Indian entertainment industry, Karan Johar, the renowned film director and producer, has announced that he is parting ways with Bunty Sajdeh, a well-known celebrity manager. The two had joined forces to launch Dharma Cornerstone Agency (DCA), a talent management agency, in 2020. However, in a surprise move, Karan Johar has now acquired the 45% stake held by Sajdeh’s company, Cornerstone, in DCA, and has relaunched the agency as Dharma Collab Artists Agency.
This move comes on the heels of Adar Poonawalla-led Dharma Productions acquiring a 50% stake in Karan Johar’s production house, Dharma Productions, for a whopping ₹1,000 crore. The partnership between Karan Johar and Bunty Sajdeh was seen as a strategic move to expand the reach of Dharma Productions into the talent management space. However, it seems that the two have decided to go their separate ways, with Karan Johar opting to buy out Sajdeh’s stake in the agency.
Karan Johar took to Instagram to confirm the news, stating that he has acquired the 45% stake held by Cornerstone in DCA. He also announced the relaunch of the agency as Dharma Collab Artists Agency, which will continue to manage the careers of several top Bollywood stars, including Alia Bhatt, Varun Dhawan, and Kiara Advani, among others.
The decision to part ways with Bunty Sajdeh is seen as a major restructuring move by Karan Johar, who is looking to consolidate his position in the Indian entertainment industry. With the acquisition of Cornerstone’s stake in DCA, Karan Johar now has complete control over the agency, which will allow him to take key decisions regarding the careers of the talent managed by the agency.
Bunty Sajdeh, on the other hand, will continue to run his own talent management agency, Cornerstone, which has been in operation for several years. Sajdeh has managed the careers of several top celebrities, including Ranveer Singh, Deepika Padukone, and Arjun Kapoor, among others.
The partnership between Karan Johar and Bunty Sajdeh was seen as a game-changer in the Indian entertainment industry, as it brought together two of the most influential players in the business. However, it seems that the two have decided to go their separate ways, with Karan Johar opting to focus on his own production house and talent management agency.
The acquisition of Cornerstone’s stake in DCA is a significant move by Karan Johar, who is looking to expand his reach in the Indian entertainment industry. With the relaunch of the agency as Dharma Collab Artists Agency, Karan Johar is looking to create a one-stop-shop for talent management, production, and content creation.
In recent years, Karan Johar has been looking to diversify his business interests, with a focus on digital content creation and talent management. The acquisition of Cornerstone’s stake in DCA is a significant step in this direction, as it allows him to consolidate his position in the talent management space.
The Indian entertainment industry is witnessing a significant shift, with several production houses and talent management agencies looking to expand their reach into new areas. The partnership between Karan Johar and Adar Poonawalla is seen as a significant development in this regard, as it brings together two of the most influential players in the business.
In conclusion, the decision by Karan Johar to part ways with Bunty Sajdeh and acquire Cornerstone’s stake in DCA is a significant move in the Indian entertainment industry. With the relaunch of the agency as Dharma Collab Artists Agency, Karan Johar is looking to create a one-stop-shop for talent management, production, and content creation. This move is seen as a major restructuring effort by Karan Johar, who is looking to consolidate his position in the Indian entertainment industry.
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