Shahid, Mira Join as Investor in Athletifreak’s 1st Indian Store
Athletifreak, the premium activewear label founded by Mo Wadhwani and Noor Wadhwani, has made its debut in Asia with the launch of its first Indian store at Nexus Select CityWalk, Saket, New Delhi. This milestone marks a significant expansion for the brand, which has been gaining popularity globally for its high-quality, fashion-forward activewear. The India entry is accompanied by the exciting news that Bollywood power couple Shahid Kapoor and Mira Rajput have joined as strategic investors and brand ambassadors.
Athletifreak’s journey began in the United States, where the brand quickly gained a loyal following among fitness enthusiasts and fashion-conscious consumers. The brand’s success can be attributed to its commitment to using only the finest materials, cutting-edge designs, and a focus on performance-driven functionality. Athletifreak’s activewear is designed to keep up with the demanding lifestyles of modern individuals, whether they’re hitting the gym, running a marathon, or simply enjoying a casual day out.
The brand’s entry into the Indian market is a strategic move to tap into the country’s growing fitness and wellness sector. India has been experiencing a significant surge in popularity of fitness activities, with a growing number of individuals embracing a healthy lifestyle and investing in high-quality activewear. Athletifreak’s premium products are poised to meet this demand, offering Indian consumers a unique blend of style, comfort, and performance.
The partnership with Shahid Kapoor and Mira Rajput is a significant coup for Athletifreak, given the couple’s massive following and influence in the Indian entertainment industry. As brand ambassadors, they will play an integral role in promoting Athletifreak’s products and values, while also using their platform to raise awareness about the importance of fitness and wellness.
Shahid Kapoor, a renowned Bollywood actor, has been a fitness enthusiast for many years and is known for his dedication to his craft. He has been a long-time admirer of Athletifreak’s products and is excited to partner with the brand. “I’m thrilled to be a part of Athletifreak’s journey in India,” Shahid said in a statement. “Their commitment to quality, sustainability, and performance-driven designs aligns with my own values, and I’m excited to be a part of the brand’s growth story.”
Mira Rajput, a model and philanthropist, is also a fitness enthusiast and has been a fan of Athletifreak’s products for some time. She is looking forward to working with the brand and promoting its values. “I’ve always been impressed by Athletifreak’s attention to detail and commitment to using only the finest materials,” Mira said. “I’m excited to be a part of the brand’s journey in India and to help spread the message of the importance of fitness and wellness.”
The launch of Athletifreak’s first Indian store at Nexus Select CityWalk, Saket, New Delhi, marks a significant milestone for the brand. The store offers a wide range of Athletifreak products, including tops, bottoms, outerwear, and accessories, all designed to keep up with the demands of modern living. The store’s interior design is sleek and modern, with a focus on providing an immersive brand experience for customers.
“We are thrilled to bring Athletifreak to India and to partner with Shahid and Mira,” said Mo Wadhwani, co-founder of Athletifreak. “India is a key market for us, and we believe that our products will resonate with the country’s growing fitness and wellness community. We’re excited to be a part of this journey and to contribute to the country’s growing fitness landscape.”
Athletifreak’s entry into the Indian market is a significant development for the country’s activewear industry, which has been growing rapidly in recent years. The brand’s commitment to quality, sustainability, and performance-driven designs is expected to set a new standard for the industry, and its partnership with Shahid Kapoor and Mira Rajput is expected to drive growth and awareness for the brand.
As Athletifreak continues to grow and expand its presence in India, it’s clear that the brand is poised to make a significant impact on the country’s fitness and wellness landscape. With its commitment to quality, sustainability, and performance-driven designs, Athletifreak is well-positioned to become a leader in the Indian activewear market.
