Outzidr Raises ₹27 Cr to Expand Gen Z Fashion for Women
In a significant development for the Indian fashion industry, Outzidr, a fast-growing fashion brand specifically catering to Gen Z women, has raised ₹27 crore in a pre-Series A round led by RTP Global. This funding will enable the brand to expand its offline presence, enhance design, technology, and operations, ultimately solidifying its position in India’s booming fast-fashion market.
Founded in 2024, Outzidr has made a remarkable impact in a short span of time. The brand has served over 100,000 customers in just five months, a testament to its popularity among young women. Moreover, Outzidr launches an astonishing 2,000 new styles every month, keeping its product offerings fresh and exciting for its customers.
The fashion brand’s success can be attributed to its ability to understand the preferences and behaviors of Gen Z women. Outzidr’s founders have carefully studied the buying habits and style sensibilities of this demographic, which is known for being fashion-conscious and tech-savvy. The brand’s focus on providing affordable, trendy, and high-quality clothing that resonates with Gen Z women has been a key factor in its rapid growth.
The funding raised by Outzidr will be utilized to expand its offline presence, with plans to open more physical stores across India. The brand currently has a strong online presence, but it recognizes the importance of having a physical retail footprint to connect with customers and provide a more immersive brand experience.
In addition to expanding its offline presence, Outzidr will also be investing in its design capabilities. The brand will be hiring experienced designers and investing in technology to improve its design process, ensuring that its products stay ahead of the curve in terms of style and quality.
Technology will also play a crucial role in Outzidr’s growth strategy. The brand will be investing in AI-powered tools to enhance its supply chain management, inventory optimization, and customer service. These technologies will enable Outzidr to better forecast demand, reduce waste, and provide a more seamless shopping experience for its customers.
The funding will also be used to strengthen Outzidr’s operations, including logistics and warehousing. The brand has partnered with leading logistics providers to ensure timely and efficient delivery of its products to customers across India.
Outzidr’s ambition is to lead India’s fast-fashion market, which is expected to continue growing in the coming years. The brand’s focus on providing affordable, trendy, and high-quality clothing has resonated with Gen Z women, and its commitment to expanding its offline presence, design capabilities, and technology infrastructure will enable it to maintain its momentum.
In a statement, the founders of Outzidr said, “We are thrilled to have received this funding from RTP Global, which will enable us to accelerate our growth plans and further solidify our position in the Indian fast-fashion market. Our focus on understanding the preferences and behaviors of Gen Z women has been instrumental in our success, and we are committed to continuing to innovate and improve our products and services to meet their evolving needs.”
RTP Global, the lead investor in the funding round, expressed its confidence in Outzidr’s potential for growth, saying, “We believe that Outzidr’s unique approach to fashion, combined with its focus on technology and operations, makes it an attractive investment opportunity. We are excited to be a part of the brand’s journey and look forward to seeing it continue to grow and succeed in the years to come.”
In conclusion, Outzidr’s ₹27 crore funding round is a significant development for the Indian fashion industry. The brand’s commitment to expanding its offline presence, design capabilities, and technology infrastructure will enable it to maintain its momentum and continue to lead India’s fast-fashion market. With its focus on providing affordable, trendy, and high-quality clothing to Gen Z women, Outzidr is well-positioned for continued growth and success in the coming years.
Source: https://startuptalky.com/news/outzidr-raises-27-crore-in-pre-series-a-round-led-by-rtp-global/
