Indian Snack House Raises ₹2.2 Crore Funding Led by Titan Capital
In a significant development, Chennai-based Indian Snack House has secured ₹2.2 crore in pre-seed funding led by Titan Capital. This latest round of funding will help the direct-to-consumer (D2C) brand expand its clean-label, authentic South Indian snacks across India and globally.
Founded in 2023, Indian Snack House has been making waves in the Indian snacking scene with its unique focus on regional treats made without palm oil or preservatives. The brand’s mission is to revive and reimagine the traditional snacks of South India, using only the finest ingredients and innovative packaging.
The funding will be used to fuel the brand’s city expansion, online reach, and product additions from four southern states. The brand plans to use the funds to strengthen its e-commerce presence, increase its distribution network, and expand its product offerings. With this funding, Indian Snack House is poised to become a leading player in the Indian snacking industry.
Indian Snack House’s product range includes a variety of traditional South Indian snacks such as murukku, papads, and chiwda. The brand’s snacks are made with love and care, using only the finest ingredients sourced from local farmers and suppliers. The brand’s commitment to using clean-label ingredients has resonated with health-conscious consumers who are looking for authentic and tasty snacks.
The funding round was led by Titan Capital, a leading venture capital firm that has invested in several successful Indian startups. Other investors who participated in the funding round include a group of angel investors and a few family offices.
Commenting on the funding round, the founder of Indian Snack House said, “We are thrilled to have received this funding from Titan Capital and other investors. This investment will help us accelerate our growth plans and expand our reach across India and globally. We are committed to making authentic South Indian snacks accessible to a wider audience and are excited to take the brand to the next level.”
The Indian snacking industry is growing rapidly, driven by increasing demand for healthy and convenient snack options. The market is expected to reach ₹1.5 lakh crore by 2025, growing at a CAGR of 10%. Indian Snack House is well-positioned to capitalize on this growth trend, with its focus on clean-label ingredients and authentic regional snacks.
In conclusion, Indian Snack House’s ₹2.2 crore funding round is a significant development in the Indian snacking industry. The brand’s commitment to using clean-label ingredients and its focus on authentic regional snacks has resonated with consumers, and the funding will help the brand expand its reach and offerings. With this funding, Indian Snack House is poised to become a leading player in the Indian snacking industry.
Source: https://startuptalky.com/news/indian-snack-house-raises-2-2-crore/
