Indian Cricketers Face ₹150-200 Crore Annual Loss as Law Bans Money Game Ads: Report
The Indian cricket fraternity is reeling from a significant blow after the government banned advertising and promotion of money games across all media. According to a report by Cricbuzz, Indian cricketers are set to lose a staggering ₹150-200 crore annually due to this move. This is a massive loss, not just for the players, but also for the advertising industry as a whole.
The ban on money game ads is a part of the government’s efforts to regulate the fantasy gaming industry, which has been growing at an exponential rate in recent years. While the ban is intended to protect vulnerable children and adults from the potential harm of online gaming, the impact on Indian cricketers is significant.
For top players, these contracts form only 5-10% of their endorsement earnings. However, even this small percentage is crucial for their financial well-being. The report suggests that the loss of these contracts will have a ripple effect on the entire cricket ecosystem, including players, teams, and even the Indian cricket board (BCCI).
The advertising industry is expected to face losses of nearly ₹8,000-10,000 crore/year due to the ban. This is a massive blow to the industry, which has been growing rapidly in recent years. The ban will not only affect the fantasy gaming industry but also other industries that rely on advertising revenue.
The impact of the ban will be felt across the board, from small-time players to international stars. The report highlights that the BCCI and state associations will also suffer losses due to the ban. The BCCI earns a significant portion of its revenue from advertising and sponsorships, and the loss of these contracts will put a strain on the organization’s finances.
The ban is also expected to affect the cricketing calendar, with matches and tournaments potentially being canceled or postponed due to the lack of sponsorship and advertising revenue. This will not only affect the players but also the fans, who will miss out on their favorite events.
The Indian cricket team has a significant following globally, and the loss of sponsorship and advertising revenue will also impact the team’s ability to compete at the international level. The team’s performances will be affected by the lack of resources, including training facilities, equipment, and coaching.
The ban is also expected to affect the Indian Premier League (IPL), which is one of the most popular and lucrative T20 leagues in the world. The IPL relies heavily on advertising and sponsorship revenue, and the loss of these contracts will put a strain on the league’s finances.
In conclusion, the ban on money game ads is a significant blow to Indian cricketers and the advertising industry as a whole. The loss of sponsorship and advertising revenue will have a ripple effect on the entire cricket ecosystem, from players to teams to the BCCI. The industry will need to adapt to this new reality and find alternative revenue streams to ensure the continued growth and success of Indian cricket.
