Chai Bisket Raises $5 Million in Seed Funding by InfoEdge Ventures
In a significant development in the Indian startup ecosystem, Chai Bisket, a mobile-first OTT platform, has raised $5 million in seed funding led by InfoEdge Ventures and General Catalyst. The funding round also saw participation from prominent angel investors, including Rana Daggubati, Swiggy’s Sri Harsha Majety and Nandan Reddy, and Alakh Pandey of PhysicsWallah.
The platform, built by Sharath Chandra, Anurag Reddy, and Krishna Mohan Varma, aims to launch Chai Shots, a mobile-first OTT platform that will feature 2-minute regional microdramas. The content on the platform will cater to a vast audience of mobile-first users who crave bite-sized, engaging, and entertaining content.
The seed funding will enable Chai Bisket to expand its team, develop its technology infrastructure, and create high-quality content that resonates with its target audience. The platform’s focus on regional microdramas is a strategic move to tap into the growing demand for localized content in the Indian market.
Regional content has been gaining popularity in India, with many platforms and creators focusing on creating content that caters to specific regional tastes and preferences. Chai Bisket’s decision to focus on 2-minute regional microdramas is a clever move, as it allows the platform to create content that is both engaging and easily consumable for mobile-first users.
The platform’s founders, Sharath Chandra, Anurag Reddy, and Krishna Mohan Varma, bring a wealth of experience in the digital media and entertainment space. With the funding, they plan to create a vast library of regional microdramas that will cater to a diverse audience across India.
The investment from InfoEdge Ventures and General Catalyst is significant, as it demonstrates the confidence these investors have in Chai Bisket’s vision and potential. InfoEdge Ventures is a leading venture capital firm that has invested in several successful startups in India, while General Catalyst is a global venture capital firm with a strong track record of investing in innovative startups.
The participation of angel investors like Rana Daggubati, Sri Harsha Majety, Nandan Reddy, and Alakh Pandey is also noteworthy. Rana Daggubati is a well-known actor and producer who has been involved in several successful projects in the Indian film industry. Sri Harsha Majety and Nandan Reddy are the co-founders of Swiggy, one of India’s most successful food delivery platforms. Alakh Pandey is the founder of PhysicsWallah, a popular online education platform.
The $5 million seed funding is a significant milestone for Chai Bisket, and it marks a new chapter in the platform’s journey. With the funding, the platform is well-positioned to create a strong presence in the Indian OTT market and become a go-to destination for regional microdramas.
In conclusion, Chai Bisket’s $5 million seed funding is a testament to the growing demand for regional content in India. The platform’s focus on 2-minute regional microdramas is a clever move, and with the funding, it is well-positioned to create a strong presence in the Indian OTT market.
