Beyond Snack Redefines Banana Chips, Becomes a Household Name
The world of snacking has seen a significant shift in recent years, with consumers becoming increasingly health-conscious and demanding more from their snacks. One brand that has capitalized on this trend is Beyond Snack, a Kerala-based startup that has revolutionized the humble banana chip. Founded by Manas Madhu, Beyond Snack has taken the snacking industry by storm with its innovative flavors and commitment to quality standards.
Beyond Snack’s journey began when Manas, a food enthusiast, was on a mission to create a healthier snacking option for his family. He experimented with different recipes and ingredients, eventually landing on a unique banana chip recipe that was both delicious and nutritious. The initial response was overwhelming, with friends and family members begging him to start a business.
The opportunity to take the leap came when Manas appeared on Season 1 of Shark Tank India, a popular reality TV show where entrepreneurs pitch their business ideas to a panel of investors, including Ashneer Grover, the CEO of Zomato. Beyond Snack’s pitch impressed Ashneer, who saw immense potential in the brand’s innovative product and commitment to quality. He invested a significant amount in the company, providing Manas with the resources he needed to take Beyond Snack to the next level.
Post-Shark Tank Success
The investment from Ashneer Grover was a game-changer for Beyond Snack. With the additional capital, the company was able to expand its product line, introducing new flavors such as spicy and garlic, and upgrading its manufacturing facilities to meet increasing demand. The brand also aggressively pursued distribution partnerships, ensuring that its products were available in major retail stores across the country.
The post-Shark Tank success of Beyond Snack was nothing short of phenomenal. The brand’s sales skyrocketed, with revenue growth of over 500% in the first year alone. The company’s social media presence also exploded, with a significant increase in followers and engagement. Beyond Snack’s customer base expanded to include health-conscious individuals, fitness enthusiasts, and families looking for a healthier snacking option.
Quality Standards and Innovative Flavors
So, what sets Beyond Snack apart from other snack brands? According to Manas Madhu, it’s the company’s commitment to quality standards and innovative flavors. “We’re not just another snack brand,” he says. “We’re a brand that’s passionate about creating healthy, delicious products that exceed our customers’ expectations.”
Beyond Snack’s banana chips are made from high-quality bananas, carefully selected to ensure they meet the company’s strict quality standards. The chips are then cooked in small batches using a special recipe that enhances their flavor and texture. The result is a snack that’s not only delicious but also nutritious, with no artificial preservatives, colors, or flavors.
The brand’s innovative flavors have also been a major contributor to its success. From classic flavors like original and sweet to more adventurous options like spicy and garlic, Beyond Snack’s product range is designed to cater to a wide range of tastes and preferences. The company is constantly experimenting with new flavors, ensuring that its customers are always surprised and delighted by new and exciting options.
Conclusion
Beyond Snack’s journey from a small startup to a household name is a testament to the power of innovation, hard work, and a commitment to quality. The brand’s success is not just a result of its innovative products but also its ability to connect with customers and build a community around its brand.
As the snacking industry continues to evolve, it’s likely that we’ll see more brands like Beyond Snack emerge, offering healthier, more innovative options to consumers. For now, however, Beyond Snack remains one of the most exciting and successful snack brands in the country, with a bright future ahead.
Source:
https://www.growthjockey.com/blogs/best-shark-tank-india-deals
