Karan Johar parts ways with Bunty Sajdeh, buys out his 45% stake in DCA talent agency
The Indian film industry has witnessed a significant development, with Karan Johar and Adar Poonawalla-led Dharma Productions announcing a major restructuring move. The production house has acquired Cornerstone’s stake in Dharma Cornerstone Agency (DCA) and relaunched it as Dharma Collab Artists Agency. This move marks the end of Karan Johar’s partnership with celebrity manager Bunty Sajdeh, whose company Cornerstone had a 45% stake in DCA.
Karan Johar took to Instagram to confirm the news, stating that Dharma Productions has bought out Cornerstone’s stake in DCA. This development comes after Adar Poonawalla acquired a 50% stake in Dharma Productions for a whopping ₹1,000 crore. The acquisition marked a significant investment in the Indian film industry, and it seems that Karan Johar is now looking to consolidate his position in the market.
The Dharma Cornerstone Agency (DCA) was a joint venture between Karan Johar’s Dharma Productions and Bunty Sajdeh’s Cornerstone. The agency was formed to manage the careers of various Bollywood celebrities, including actors, directors, and musicians. However, with the acquisition of Cornerstone’s stake, DCA will now be rebranded as Dharma Collab Artists Agency, marking a new chapter in the company’s history.
This move is seen as a strategic decision by Karan Johar to strengthen his hold on the Indian film industry. With the acquisition of Cornerstone’s stake, Dharma Productions will now have complete control over the talent management agency. This will enable the production house to make key decisions regarding the careers of its managed talent, without having to consult with external partners.
The partnership between Karan Johar and Bunty Sajdeh was formed with the intention of creating a platform that would provide comprehensive services to Bollywood celebrities. However, it seems that the two parties have decided to part ways, with Karan Johar choosing to go solo. The decision to buy out Cornerstone’s stake in DCA is a significant one, and it will be interesting to see how the new-look Dharma Collab Artists Agency performs in the market.
The Indian film industry is highly competitive, and talent management agencies play a crucial role in shaping the careers of celebrities. With the launch of Dharma Collab Artists Agency, Karan Johar is looking to create a one-stop-shop for all talent management needs. The agency will provide services such as career management, brand endorsements, and public relations, among others.
The acquisition of Cornerstone’s stake in DCA is also seen as a testament to Karan Johar’s growing ambitions in the Indian film industry. With the backing of Adar Poonawalla, Dharma Productions is looking to expand its operations and create new opportunities for itself. The production house has already announced several new projects, including films and web series, and it will be interesting to see how these projects perform at the box office.
In conclusion, the decision by Karan Johar to part ways with Bunty Sajdeh and buy out Cornerstone’s stake in DCA is a significant development in the Indian film industry. The launch of Dharma Collab Artists Agency marks a new chapter in the history of Dharma Productions, and it will be interesting to see how the agency performs in the market. With the backing of Adar Poonawalla, Karan Johar is looking to create a powerhouse of talent management, and it will be exciting to see the impact that this has on the Indian film industry.
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