Govt Mandates Safeguards Over Age-Inappropriate Content on OTT
The central government has reiterated its commitment towards ethical digital media practices while upholding the fundamental right to freedom of speech. In a significant move, the government has introduced stringent guidelines to regulate the content available on Over-The-Top (OTT) platforms, ensuring that age-inappropriate content is inaccessible to minors. As per the newly introduced norms, OTT platforms are required to classify content into five age-based categories, restrict access to age-inappropriate content by implementing strict parental controls and viewer verification process, and ensure that no prohibited content is transmitted.
The OTT platforms have gained immense popularity in recent years, providing users with a vast array of content, including movies, TV shows, documentaries, and original series. However, the lack of regulation and oversight has led to concerns about the availability of age-inappropriate content, including explicit language, violence, and mature themes. The government’s decision to introduce safeguards is aimed at protecting children and minors from exposure to such content, which can have a negative impact on their physical, emotional, and psychological well-being.
The guidelines introduced by the government require OTT platforms to categorize content into five age-based categories: U (Universal), U/A 7+, U/A 13+, U/A 16+, and A (Adult). The U category is suitable for all ages, while the U/A categories are suitable for children aged 7, 13, and 16, respectively, with parental guidance. The A category is restricted to adults only. OTT platforms are required to display the category rating at the beginning of each program, and also provide a description of the content to help viewers make informed choices.
To restrict access to age-inappropriate content, OTT platforms are required to implement strict parental controls and viewer verification processes. This includes verifying the age of the viewer through a reliable method, such as a government-issued ID or a credit card. Parents and guardians can also set up parental controls to restrict access to certain categories of content, and receive notifications when their child attempts to access age-inappropriate content.
The government has also emphasized the need for OTT platforms to ensure that no prohibited content is transmitted. This includes content that promotes violence, hatred, or discrimination, as well as content that is obscene or explicit. OTT platforms are required to have a robust complaint redressal mechanism in place, allowing viewers to report objectionable content. The government has also set up a grievance redressal mechanism to address complaints related to OTT platforms.
The introduction of these guidelines is a significant step towards regulating the OTT industry and ensuring that digital media practices are ethical and responsible. The government has struck a balance between upholding the freedom of speech and protecting the interests of children and minors. The guidelines are also expected to promote a culture of self-regulation among OTT platforms, encouraging them to adopt best practices and adhere to ethical standards.
The move has been welcomed by parents, educators, and child rights activists, who have been advocating for stricter regulations on OTT platforms. The guidelines are also expected to have a positive impact on the OTT industry, as they will help to build trust among viewers and promote a culture of responsible content creation.
In conclusion, the government’s decision to introduce safeguards over age-inappropriate content on OTT platforms is a significant step towards promoting ethical digital media practices. The guidelines are designed to protect children and minors from exposure to age-inappropriate content, while also upholding the freedom of speech. The introduction of these guidelines is a positive development, and it is expected to have a lasting impact on the OTT industry.
As the OTT industry continues to evolve, it is essential to ensure that digital media practices are ethical and responsible. The government’s guidelines are a significant step in this direction, and they are expected to promote a culture of self-regulation among OTT platforms. The guidelines are also expected to build trust among viewers, promoting a positive and safe viewing experience for all.
For more information on the guidelines and regulations related to OTT platforms, please visit the official website of the Press Information Bureau: https://www.pib.gov.in/PressReleasePage.aspx
News Source: https://www.pib.gov.in/PressReleasePage.aspx
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