Govt Mandates Safeguards Over Age-Inappropriate Content on OTT
The central government has reiterated its commitment towards ethical digital media practices while upholding freedom of speech. In a significant move, the government has introduced new guidelines for Over-The-Top (OTT) platforms, aiming to protect children from age-inappropriate content. As per the norms, OTT platforms are required to classify content into five age-based categories, restrict access to age-inappropriate content by implementing strict parental controls and viewer verification process, and ensure no prohibited content is transmitted.
The rise of OTT platforms has revolutionized the way we consume entertainment content. With a plethora of options available, users can now access a wide range of content, including movies, TV shows, documentaries, and original series, from the comfort of their homes. However, this increased accessibility has also raised concerns about the type of content being made available, particularly for children. The government’s move to introduce safeguards over age-inappropriate content on OTT platforms is a welcome step in ensuring that children are protected from harmful or objectionable content.
Classification of Content
As per the guidelines, OTT platforms are required to classify content into five age-based categories: U (Universal), U/A 7+ (Parental guidance for children below 7 years), U/A 13+ (Parental guidance for children below 13 years), U/A 16+ (Parental guidance for children below 16 years), and A (Adult content). This classification will help parents and guardians make informed decisions about the type of content their children can access. OTT platforms will also be required to display the category rating prominently, along with a detailed description of the content, to help viewers make informed choices.
Parental Controls and Viewer Verification
To restrict access to age-inappropriate content, OTT platforms will be required to implement strict parental controls and a viewer verification process. This will ensure that children are not able to access content that is not suitable for their age group. The parental controls will allow parents and guardians to set limits on the type of content their children can access, while the viewer verification process will verify the age of the viewer before allowing them to access age-restricted content. This will help prevent children from accessing adult or mature content, which can have a negative impact on their physical, emotional, and mental well-being.
Prohibited Content
The government has also prohibited the transmission of certain types of content on OTT platforms, including content that promotes violence, hatred, or discrimination against any individual or group. OTT platforms will be required to ensure that no prohibited content is transmitted, and they will be held accountable for any violations. This move is aimed at promoting a safe and respectful online environment, where users can access content without fear of being exposed to harmful or objectionable material.
Freedom of Speech
While introducing these safeguards, the government has reiterated its commitment to upholding freedom of speech. The guidelines are designed to strike a balance between protecting children from age-inappropriate content and ensuring that adults have access to a wide range of content. OTT platforms will still be able to produce and distribute content that is meant for adult audiences, as long as they comply with the guidelines and implement the necessary safeguards.
Conclusion
The government’s move to introduce safeguards over age-inappropriate content on OTT platforms is a significant step in promoting ethical digital media practices. By classifying content into age-based categories, implementing parental controls and viewer verification, and prohibiting the transmission of prohibited content, the government is ensuring that children are protected from harmful or objectionable content. At the same time, the guidelines are designed to uphold freedom of speech, allowing adults to access a wide range of content. As the OTT industry continues to grow and evolve, it is essential that we prioritize the safety and well-being of our children, while also promoting a culture of respect and responsibility online.
Source: https://www.pib.gov.in/PressReleasePage.aspx
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