Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming
In a significant move to expand its presence in the Indian personal care market, Mamaearth has acquired Reginald Men, a young and fast-growing men’s grooming brand, for a whopping ₹195 crore. This strategic acquisition marks Mamaearth’s entry into the men’s grooming segment, which has been witnessing rapid growth in recent years. The deal is expected to strengthen Mamaearth’s skincare portfolio and provide a significant boost to its revenue.
Reginald Men, founded in 2022, has achieved remarkable success in a short span of time. The brand has crossed ₹70 crore in annual revenue and built a strong presence in South India. Its Helios sunscreen is among the most searched for men in India, demonstrating the brand’s popularity and credibility in the market. With a strong online presence and a loyal customer base, Reginald Men has established itself as a key player in the men’s grooming segment.
The acquisition of Reginald Men is a strategic move by Mamaearth to tap into the growing demand for men’s grooming products in India. The men’s grooming market in India is expected to witness significant growth in the coming years, driven by increasing awareness about personal care and grooming among men. With the acquisition of Reginald Men, Mamaearth is well-positioned to capitalize on this trend and expand its market share in the personal care segment.
Mamaearth, founded in 2016, has established itself as a leading player in the Indian personal care market. The company has a strong portfolio of skincare and haircare products, which are popular among Indian consumers. With the acquisition of Reginald Men, Mamaearth is expanding its product offerings to cater to the growing demand for men’s grooming products.
The deal is also expected to provide a significant boost to Mamaearth’s revenue. Reginald Men’s annual revenue of ₹70 crore will be added to Mamaearth’s revenue, making it one of the largest players in the Indian personal care market. The acquisition is also expected to provide Mamaearth with access to Reginald Men’s strong distribution network and customer base, which will help the company to expand its presence in South India.
The men’s grooming market in India is highly competitive, with several established players competing for market share. However, Reginald Men has carved out a niche for itself with its high-quality products and strong online presence. The brand’s Helios sunscreen, which is among the most searched for men in India, is a testament to its popularity and credibility in the market.
The acquisition of Reginald Men by Mamaearth is also expected to drive innovation in the men’s grooming segment. With Mamaearth’s strong research and development capabilities and Reginald Men’s expertise in men’s grooming, the company is expected to launch new and innovative products that cater to the evolving needs of Indian men.
In conclusion, Mamaearth’s acquisition of Reginald Men for ₹195 crore is a significant move that marks the company’s entry into the men’s grooming segment. The deal is expected to strengthen Mamaearth’s skincare portfolio and provide a significant boost to its revenue. With Reginald Men’s strong presence in South India and its popular products, such as Helios sunscreen, Mamaearth is well-positioned to capitalize on the growing demand for men’s grooming products in India.
As the Indian personal care market continues to evolve, it will be interesting to see how Mamaearth leverages the acquisition of Reginald Men to drive growth and expansion. With its strong brand portfolio and commitment to innovation, Mamaearth is expected to emerge as a leader in the Indian personal care market.
News Source: https://ascendants.in/business-stories/mamaearth-195cr-reginald-men-mens-care/
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