Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming
In a significant move to expand its presence in the personal care market, Mamaearth has announced the acquisition of Reginald Men, a young and rapidly growing men’s grooming brand, for ₹195 crore. This strategic acquisition marks Mamaearth’s foray into the men’s grooming segment, which has been witnessing rapid growth in recent years. With this deal, Mamaearth aims to strengthen its skincare portfolio and tap into the vast and largely untapped men’s grooming market in India.
Founded in 2022, Reginald Men has achieved remarkable success in a short span of time, with annual revenues exceeding ₹70 crore. The brand has built a strong presence in South India, where it has gained popularity among young men seeking high-quality, affordable grooming products. One of Reginald Men’s flagship products, Helios sunscreen, has become one of the most searched-for men’s sunscreens in India, demonstrating the brand’s ability to create products that resonate with its target audience.
The acquisition of Reginald Men is a strategic move by Mamaearth to diversify its product portfolio and expand its reach into new markets. Mamaearth, which has established itself as a leading player in the natural and organic personal care segment, sees significant potential in the men’s grooming market, which is expected to grow rapidly in the coming years. By acquiring Reginald Men, Mamaearth gains access to a loyal customer base, a strong distribution network, and a portfolio of high-quality products that cater to the specific needs of men.
The men’s grooming market in India has been growing at a rapid pace, driven by increasing awareness about personal grooming, rising disposable incomes, and a growing desire among men to look and feel good. According to industry estimates, the men’s grooming market in India is expected to reach ₹35,000 crore by 2025, growing at a compound annual growth rate (CAGR) of 15%. With its acquisition of Reginald Men, Mamaearth is well-positioned to tap into this growing market and establish itself as a major player in the men’s grooming segment.
The deal also strengthens Mamaearth’s skincare portfolio, which has been a key area of focus for the company. Reginald Men’s products, which include sunscreens, moisturizers, and face washes, are known for their high-quality ingredients and effectiveness, and are expected to complement Mamaearth’s existing skincare offerings. With the acquisition of Reginald Men, Mamaearth gains access to a wider range of products that cater to the specific needs of men, including products that address common skin concerns such as acne, dryness, and hyperpigmentation.
The acquisition of Reginald Men is also expected to drive growth for Mamaearth, which has been expanding its operations rapidly in recent years. With a strong presence in the natural and organic personal care segment, Mamaearth has been looking to diversify its product portfolio and expand its reach into new markets. The acquisition of Reginald Men provides Mamaearth with a significant opportunity to drive growth and increase its market share in the personal care segment.
In a statement, Mamaearth’s founder and CEO, Varun Alagh, said, “We are excited to welcome Reginald Men into the Mamaearth family. The brand has built a strong reputation for itself in the men’s grooming segment, and we see significant potential for growth and expansion. With this acquisition, we aim to strengthen our skincare portfolio and tap into the vast and largely untapped men’s grooming market in India.”
The acquisition of Reginald Men is a significant milestone for Mamaearth, which has been on a rapid growth trajectory in recent years. With a strong focus on natural and organic ingredients, Mamaearth has built a loyal customer base and established itself as a leading player in the personal care segment. The acquisition of Reginald Men marks a new chapter in Mamaearth’s growth story, and is expected to drive significant growth and expansion for the company in the years to come.
In conclusion, Mamaearth’s acquisition of Reginald Men for ₹195 crore is a strategic move that marks the company’s entry into the men’s grooming segment. With Reginald Men’s strong presence in South India and its high-quality products, Mamaearth is well-positioned to tap into the growing men’s grooming market in India. The deal strengthens Mamaearth’s skincare portfolio and provides a significant opportunity for growth and expansion. As the personal care market in India continues to evolve, Mamaearth’s acquisition of Reginald Men is a significant development that is expected to drive growth and innovation in the segment.
News Source: https://ascendants.in/business-stories/mamaearth-195cr-reginald-men-mens-care/
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