Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming
In a significant move to expand its presence in the personal care market, Mamaearth, a leading skincare brand, has acquired Reginald Men, a young and promising men’s grooming brand, for a whopping ₹195 crore. This strategic acquisition marks Mamaearth’s foray into the men’s grooming segment, which has been growing rapidly in recent years. The deal not only strengthens Mamaearth’s skincare portfolio but also provides a strong foundation for the company to tap into the vast and lucrative men’s grooming market.
Reginald Men, founded in 2022, has achieved remarkable success in a short span of time, crossing ₹70 crore in annual revenue and building a strong presence in South India. The brand’s products, particularly its Helios sunscreen, have gained immense popularity among men, with the sunscreen being one of the most searched-for men’s products in India. This impressive traction and revenue growth are a testament to the brand’s quality products and effective marketing strategies.
The acquisition of Reginald Men is a strategic move by Mamaearth to diversify its product offerings and cater to a broader audience. Mamaearth, which has primarily focused on skincare products for women and children, now aims to leverage Reginald Men’s expertise and product range to establish a strong presence in the men’s grooming segment. With this acquisition, Mamaearth will be able to offer a comprehensive range of personal care products, catering to the needs of men, women, and children.
The men’s grooming market in India has been growing at a rapid pace, driven by increasing awareness about personal grooming and the rising demand for premium and natural products. According to industry estimates, the men’s grooming market is expected to reach ₹35,000 crore by 2025, growing at a CAGR of 15%. This growth is driven by the increasing popularity of e-commerce, social media, and influencer marketing, which have made it easier for men to discover and purchase grooming products.
Mamaearth’s acquisition of Reginald Men is a well-timed move, as it will enable the company to tap into this growing market and establish itself as a major player in the men’s grooming segment. With Reginald Men’s strong product portfolio and Mamaearth’s existing distribution network and marketing capabilities, the company is well-positioned to capitalize on the growing demand for men’s grooming products.
The deal is also expected to benefit Reginald Men, as it will provide the brand with access to Mamaearth’s resources, expertise, and distribution network. This will enable Reginald Men to expand its reach and increase its sales, while also benefiting from Mamaearth’s research and development capabilities.
In conclusion, Mamaearth’s acquisition of Reginald Men for ₹195 crore is a significant move that marks the company’s entry into the men’s grooming segment. The deal strengthens Mamaearth’s skincare portfolio and provides a strong foundation for the company to tap into the growing men’s grooming market. With Reginald Men’s quality products and Mamaearth’s marketing and distribution capabilities, the company is well-positioned to establish itself as a major player in the men’s grooming segment.
As the men’s grooming market continues to grow, it will be interesting to see how Mamaearth and Reginald Men work together to capitalize on this trend. With their combined strengths and expertise, they are likely to make a significant impact in the market and provide consumers with a wide range of high-quality, natural, and effective grooming products.
News Source: https://ascendants.in/business-stories/mamaearth-195cr-reginald-men-mens-care/
About the Author
