Mamaearth buys Reginald Men for ₹195 crore, enters men’s grooming
In a significant move to expand its presence in the personal care market, Mamaearth, a leading skincare brand, has acquired Reginald Men, a young and rapidly growing men’s grooming brand, for a whopping ₹195 crore. This strategic acquisition marks Mamaearth’s foray into the men’s grooming segment, which has been gaining immense traction in recent years.
Founded in 2022, Reginald Men has achieved remarkable success in a short span of time, crossing ₹70 crore in annual revenue. The brand has built a strong presence in South India, where it has become a household name among young men. One of its flagship products, Helios sunscreen, has become one of the most searched-for men’s sunscreens in India, reflecting the brand’s growing popularity and acceptance among its target audience.
The acquisition of Reginald Men is a strategic move by Mamaearth to strengthen its skincare portfolio and expand its reach into the men’s grooming market. With this deal, Mamaearth aims to leverage Reginald Men’s expertise and product offerings to cater to the growing demands of the men’s grooming segment. The brand plans to utilize Reginald Men’s strong distribution network and marketing capabilities to further enhance its presence in the market.
Mamaearth’s entry into the men’s grooming segment is a well-timed move, considering the growing awareness among men about the importance of skincare and grooming. The men’s grooming market in India has been witnessing rapid growth, driven by increasing demand for premium and natural products. With the acquisition of Reginald Men, Mamaearth is poised to capitalize on this trend and establish itself as a major player in the men’s grooming segment.
Reginald Men’s product portfolio, which includes a range of skincare and grooming products, will be integrated into Mamaearth’s existing product lineup. The brand’s popular products, such as Helios sunscreen, will continue to be sold under the Reginald Men brand name, while Mamaearth will work on expanding the product range and distribution network.
The acquisition of Reginald Men is also expected to boost Mamaearth’s online presence, as the brand has a strong e-commerce platform and social media following. Mamaearth plans to leverage Reginald Men’s online presence to increase its own online sales and expand its customer base.
The deal is also expected to create new opportunities for Mamaearth to partner with influencers and content creators in the men’s grooming space. Reginald Men has already collaborated with several popular male influencers and content creators, and Mamaearth plans to build on these relationships to promote its products and reach a wider audience.
In a statement, Mamaearth’s founder and CEO, Varun Alagh, said, “We are excited to welcome Reginald Men into the Mamaearth family. The brand’s strong presence in South India and its popular products, such as Helios sunscreen, make it an attractive addition to our portfolio. We look forward to working with the Reginald Men team to expand our presence in the men’s grooming segment and provide our customers with a wider range of natural and effective products.”
The acquisition of Reginald Men is a significant milestone for Mamaearth, which has been rapidly expanding its product portfolio and distribution network in recent years. With this deal, Mamaearth has taken a major step towards establishing itself as a leading player in the personal care market, with a strong presence in both the skincare and men’s grooming segments.
In conclusion, Mamaearth’s acquisition of Reginald Men for ₹195 crore is a strategic move that marks the brand’s entry into the men’s grooming segment. With Reginald Men’s strong product portfolio and distribution network, Mamaearth is poised to capitalize on the growing demand for men’s grooming products and establish itself as a major player in the market. As the brand continues to expand its presence in the personal care market, it will be interesting to see how it leverages the strengths of Reginald Men to drive growth and innovation in the men’s grooming segment.
News Source: https://ascendants.in/business-stories/mamaearth-195cr-reginald-men-mens-care/
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