Google enables AI to call stores, browse products on users’ behalf
In a significant update to its shopping capabilities, Google has introduced a new AI-powered feature that allows users to shop conversationally, with the ability to call local stores and browse products on their behalf. This innovative technology, dubbed “Agentic AI,” enables users to have a more seamless and personalized shopping experience, making it easier to find and purchase the items they need.
With this update, Google is revolutionizing the way users interact with its platform, allowing them to shop in a more natural and intuitive way. The new AI Mode in Search enables users to have a conversational experience, where they can ask Google to perform tasks such as calling local stores to inquire about product availability or to make a purchase. This feature is particularly useful for users who want to shop locally, but may not have the time or ability to visit physical stores.
The Agentic AI technology is designed to simulate human-like conversations, allowing users to interact with Google in a more natural way. For example, users can ask Google to “call the nearest store that sells winter jackets” or “check if the new iPhone is available at the local Apple store.” Google’s AI will then take care of the rest, calling the store and providing the user with the information they need.
But that’s not all – Google is also integrating this technology into the Gemini app for US users. Gemini is a newer app from Google that focuses on providing users with a more personalized and interactive experience. With the addition of Agentic AI, Gemini users will be able to shop conversationally, using the app to find and purchase products with ease.
To complete the shopping transaction, Google Pay will be used to facilitate payments. This means that users can easily and securely pay for their purchases without having to leave the Google ecosystem. With Google Pay, users can store their payment information securely and use it to make purchases online or in-store.
The implications of this update are significant, and have the potential to change the way we shop online. By enabling AI to call stores and browse products on users’ behalf, Google is providing a more personalized and convenient shopping experience. This technology also has the potential to help local businesses, by allowing them to reach a wider audience and connect with customers in a more meaningful way.
In addition to the conversational shopping experience, Google is also updating its shopping features to make it easier for users to find what they’re looking for. The company is adding new filters and sorting options, allowing users to narrow down their search results and find the products that best fit their needs.
The update is also designed to help users during the holiday season, when shopping can be particularly stressful. By providing a more personalized and convenient shopping experience, Google is hoping to make the holiday season a little bit easier for its users. Whether you’re looking for a gift for a loved one or just trying to find the perfect item for yourself, Google’s new AI-powered shopping features are designed to help.
In terms of how this technology works, Google’s Agentic AI is powered by a sophisticated algorithm that uses natural language processing to understand user requests. The algorithm is trained on a large dataset of user interactions, allowing it to learn and improve over time. This means that the more users interact with the technology, the better it will become at understanding their needs and providing personalized recommendations.
Overall, Google’s new AI-powered shopping features are a significant update to its platform, and have the potential to change the way we shop online. With the ability to call stores and browse products on users’ behalf, Google is providing a more personalized and convenient shopping experience. Whether you’re a seasoned online shopper or just looking for a more streamlined way to find what you need, Google’s new features are definitely worth checking out.
For more information on Google’s new AI-powered shopping features, including the Agentic AI technology and the updated Gemini app, be sure to check out the company’s official blog post on the topic.
News Source: https://blog.google/products/shopping/agentic-checkout-holiday-ai-shopping/
