Pop Mart makes ₹5,500 crore in just 6 months as Labubu dolls go viral globally
In a remarkable feat, China-based Pop Mart, which produces the highly sought-after Labubu dolls, has earned an astonishing ₹5,500 crore (4.57 billion yuan) in just the first six months of 2025. This phenomenal growth is a direct result of the global craze surrounding Labubu dolls, which have taken the world by storm with their unique design and quirky charm.
According to a recent report by Reuters, Pop Mart recorded a net profit of 1.78 billion yuan (approximately ₹2,100 crore) in the January-June period, representing a staggering 394% year-on-year (YoY) increase. This impressive growth is not limited to profit margins, as revenue also skyrocketed by 202% YoY to 13.88 billion yuan (approximately ₹16,800 crore).
These figures are a testament to the massive success of Labubu dolls, which have become an overnight sensation worldwide. The dolls, which are essentially soft and cuddly collectibles, have captured the hearts of children and adults alike, leading to an unprecedented surge in sales.
Pop Mart, which launched the mini Labubu line in May 2025, has seen its shares rise by 10% in response to these impressive financial results. This surge in share value is a clear indication of the company’s growing confidence in the long-term sustainability of its business model.
So, what exactly has contributed to the global phenomenon of Labubu dolls? Let’s break it down:
- Unique Design: Labubu dolls have a distinct, endearing design that sets them apart from other collectibles. Their soft and cuddly texture, combined with their expressive features and bright colors, have made them an instant hit among fans.
- Social Media: The rise of social media platforms like TikTok, Instagram, and Weibo has played a significant role in the global spread of Labubu fever. Fans of the dolls have created countless content pieces, showcasing their love for the characters, which has further fueled the craze.
- Limited Supply: Pop Mart, in a clever move, has deliberately limited the production of Labubu dolls, creating a sense of scarcity and exclusivity. This strategy has driven demand and encouraged fans to seek out the dolls, often at inflated prices, further fueling the frenzy.
- Global Reach: Labubu dolls have been distributed worldwide, making them accessible to fans across different regions and time zones. This global reach has enabled the dolls to transcend cultural boundaries and capture the imagination of people from diverse backgrounds.
As news of Pop Mart’s financial success spreads, it will be interesting to see how the company capitalizes on this momentum. Will they continue to innovate and expand their product line, or will they focus on maintaining the current hype? Only time will tell.
One thing is certain, however: the global phenomenon of Labubu dolls has confirmed the immense power of social media and online communities in shaping consumer trends and driving business growth. As we move forward, it will be essential for companies like Pop Mart to stay nimble, adapt to changing market conditions, and leverage social media platforms to build and sustain momentum.
In conclusion, Pop Mart’s remarkable financial performance is a testament to the enduring appeal of Labubu dolls. As we continue to track the company’s progress and evolution, one thing is clear: the future of pop culture and consumer trends will be shaped by innovative product designs, savvy marketing strategies, and the ever-growing influence of social media.
