Tier-2 cities fuel ₹24,000 cr body wash market boom
In a significant shift, Tier-2 cities in India are driving a ₹24,000 crore body wash market boom, growing 1.4x faster than metros. This phenomenon is not just limited to the growth of the market but also the way consumers are adopting the product. The convenience and discretion offered by Q-commerce platforms like Blinkit, Zepto, and Instamart are making body wash a self-care ritual in small-town India. Gone are the days of flashy ads and fancy packaging; privacy and convenience are redefining everyday consumer habits in Tier-2 cities.
The body wash market in India has witnessed a remarkable growth in recent years, with Tier-2 cities emerging as the key drivers of this growth. According to a recent report, the body wash market in India is projected to reach ₹24,000 crore by 2025, growing at a CAGR of 12%. Tier-2 cities like Jaipur, Lucknow, and Indore are leading this charge, with a growth rate of 1.4x higher than metros.
So, what’s fueling this growth? The answer lies in the changing consumer behavior and preferences of the Tier-2 cities. The residents of these cities are increasingly adopting urban lifestyles, and with it, a growing emphasis on personal grooming and self-care. Body wash has become an essential part of their daily routine, and the convenience offered by Q-commerce platforms has made it possible for them to indulge in this luxury without having to visit physical stores.
Q-commerce platforms like Blinkit, Zepto, and Instamart have revolutionized the way consumers in Tier-2 cities shop for body wash. These platforms offer a range of products from various brands, allowing consumers to choose the one that suits their skin type and preferences. The convenience of doorstep delivery and the ability to track orders have made it possible for consumers to purchase body wash without having to leave their homes.
Moreover, Q-commerce platforms have also made it possible for consumers to purchase body wash discreetly. Gone are the days of awkward conversations with sales associates or the embarrassment of buying personal care products in public. With Q-commerce, consumers can purchase body wash in the comfort of their own homes, without having to interact with anyone.
The impact of Q-commerce on the body wash market in Tier-2 cities is significant. According to a recent survey, 60% of consumers in Tier-2 cities prefer buying body wash online, citing convenience and discretion as the primary reasons. Additionally, 70% of consumers in these cities are willing to pay a premium for body wash that offers good quality and convenience.
The growth of the body wash market in Tier-2 cities is also driven by the increasing awareness about personal grooming and self-care. Consumers in these cities are becoming more health-conscious, and they are willing to invest in products that can help them achieve better skin and hair health. Body wash has become an essential part of their daily routine, and they are willing to pay a premium for high-quality products.
In conclusion, the body wash market in Tier-2 cities is experiencing a boom, driven by the convenience and discretion offered by Q-commerce platforms. The growth of this market is a reflection of the changing consumer behavior and preferences of the residents of these cities. As Q-commerce continues to evolve and improve, it is likely to play an even more significant role in shaping the body wash market in Tier-2 cities.
News Source:
https://ascendants.in/spotlight/body-wash-boom-india-tier-2-q-commerce/
